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Persuasive Techniques in Advertising Flashcards | StudBud
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Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
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1
The message in a persuasive text that is direct and straight-forward is called
implicit
a claim
theme
explicit
2
What persuasive technique is being used in the following advertisement?
Appeal to nationalism
Alliteration
Appeal to hip pocket nereve
Rhetorical qustion
3
What persuasive technique is being used in the following advertisement?
Alliteration
Rhetorical question
Repetition
Appeal to hip-pocket nerve
4
Which type of propaganda technique is used in the photo?
testimonials
bandwagon effect
glittering generalities
yummy looking beverages
5
Which persuasive technique is this an example of?
Pathos
Mood
Ethos
Logos
6
What persuasive techniques are used in this poster ad?
Facts and Emotive Language
Facts and Exaggeration
Statistics and Three (rule of)
Statistics and Repetition
7
Define: PLAIN FOLKS
convincing the audience that a celebrity is "just like us"
making huge predictions based on a few small facts
use of virtue words/opposite of name calling
A public figure or celebrity promoting a product
8
What persuasive technique is being used in the following advertisement?
Appeal to fear
Appeal to nationalism
Appeal to justice
Appeal to family
9
How does the bandwagon propaganda tactic work?
Everyone's doing it, don't be left out
Peer pressure
Everyone else voting for a random candidate
Constant social media arguments
10
What technique is NOT used in this visual?
Anecdote
Exaggeration
Humour
Irony
11
When a well known person supports a product, what type of persuasive techniques is that?
bandwagon
testimonial
plain folks
slogan
12
What persuasive appeal is used?
appeal to animal lovers
appeal to authority
appeal to emotion
appeal to reason
13
What persuasive technique is apparent?
stereotype
bait & switch
glittering generalities
bandwagon
14
What persuasive technique is being used in the following advertisement?
Alliteration
Loaded language
All of the above
Pun
15
What kind of persuasive techniques is Rolls-Royce using?
Plain Folks
Snob Appeal
Repetition
Bandwagon
16
What technique is being employed in this scene?
Evidence
Anecdote
Analogy
Simile
17
Name the technique: ‘‘It’s a simple choice, a simple plan,a simple solution’
Pun
Inclusive language
Repetition
Metaphor
18
2. A persuasive technique that appeals to
logic or reason
is known as ____________________.
ethos
pathos
logos
19
All of the following persuasive techniques are used in the advertisement EXCEPT
Logos
Ethos
Pathos
20
What persuasive technique is being used in the following advertisement?
Appeal to nursery rhymes
Appeal to hip-pocket nerve
Pun
Rhyming
21
The aim of Persuasive Communication is to
All of these
Change behaviour
Change attitudes
Change values
22
What persuasive techniques are used in this movie trailer?
Emotive appeal, humour, pathos
Fact, Alliteration and Exaggeration
Fact, Statistics and Exaggeration
Fact, Three(rule of) and Exaggeration
23
Which persuasive technique is this an example of?
Mood
Pathos
Logos
Ethos
24
What is bandwagon appeal?
Attempt to validate a point because everyone believes in it
The deliberate use of understatement
An attack on a person rather than his/her argument
The stated conclusion isn't a result of the facts given
25
What makes it a philanthropic ad?
It speaks to the viewer
It promotes a belief or idea
It encourages emotion
It's selling something
26
What persuasive technique is being used in the following advertisement?
Repetition
Rhetorical qustion
Alliteration
Appeal to nationalism
27
Does the picture below show plain folks?
yes
no
28
What persuasive techniques are used in this poster ad?
Repetition
Three (rule of )
Alliteration
Opinion
29
Which persuasive techniques is being used in this example?
emotive language
rhetorical question
hyperbole
repetition
30
Which persuasive technique is this an example of?
Pathos
Ethos
Mood
Logos
31
3. A persuasive technique that appeals to the
credibility or character
is known as ___________.
pathos
logos
ethos
32
A Persuasive technique that appeals to the “everyone else is doing it" mentality.
Hercules
Logos
Bandwagon appeal
Jumping off a Cliff!
33
What persuasive technique does this advert use?
social position
solution to a problem
playing on emotion
USP
34
what is bandwagon?
none of the bellow
I don't know?
it is saying that someone is doing it so you should to
it is a bandwagon
35
Which of the following persuasive techniques is being used in the following ad?
Ethos
Pathos
Sharos
Logos
36
The Bandwagon effect in advertising implies that people buy a product because
they want to look good
everybody else wants it too
they just need it now
they are confused
37
Name the technique: 'Doctor Bronson’s researched showed “an increase in over 20%” of methusers'
Humour
Appeal to common sense
Expert opinion
Appeal to fear
38
What persuasive techniques are used in the following ad?
rhetorical questions
testimonial
all of the above
appeal to authority
39
Which persuasive technique is this an example of?
Ethos
Logos
Pathos
Tone
40
Persuasive texts often use tricks to persuade the reader. These tricks may be called...
claims
arguments
fallacies
support
41
Bandwagon?
Suggestion someone made that everyone should do something
a wagon full of bands
a band in a wagon
42
Which persuasive technique is used in this ad?
testimonial
bandwagon
emotional appeal
logical appeal
43
Which of the following persuasive techniques is being used in the following ad?
Bait and Switch
Repetition
Snob Appeal
Bandwagon
44
This technique uses derogatory language or words to describe the enemy
Lesser of two evils
Glittering generalities
Name Calling
Card Stacking
45
What type of persuasive technique is used in this commercial
Bandwagon
Emotional Appeal
Slogan
Testimonial
46
Technique type?
All the cool kids are wearing Beatles t-shirts. You should too.
glitter sparkle fairy technique
glittering generalities
bandwagon effect
testimonials
47
"The stars winked at me." What technique is this an example of?
Alliteration
Personification
Onomatopoeia
Simile
48
This is a persuasive text.
true
false
49
Which type of persuasive appeal is the photo trying to use?
logical
emotional
fantastical
ethical
50
What do persuasive techniques help with?
Neither
To help sell a product
To make you want to buy the product
Both
51
Which persuasive technique is this an example of?
Ethos
Logos
Pathos
Mood
52
All of the following persuasive techniques are used in the advertisement EXCEPT
Emotion
logic
Appeal
Patriotism
53
The pizza was calling her name.
Simile
Idiom
Hyperbole
Personification
54
What type of persuasive techniques is shown in the picture
Logo
Pathos
Doctor
Ethos
55
The meaning behind: Jump on the bandwagon
Trashing a car
Join a popular trend or activity
Walking in the wrong direction
Get in a car
56
Which of the following persuasive techniques is being used in the following ad?
Greenwashing
Bait and Switch
Plain Folk Appeal
Bandwagon
57
What persuasive technique does this advert use?
appealing to human needs and desires
repetition
celebrity endorsement
playing on fear
58
What is bandwagon?
employ vague, sweeping statements
using words that have strong emotions
tries to persuade everyone to join in and do the same thing
An important person or famous figure endorses a product
