Which of the following best describes the difference between a skill and a trait?

A trait is a personal characteristic, whereas a skill is a learned behavior

When were marketing concepts first used?

before the 18th century (1700s)

Which of the following is the best definition for a trait?

a personal quality or characteristic

Define a target market.

specific group of customers who are most likely to buy a product or service

What is distribution?

the process of getting products to consumers

What is channel management?

determining the best ways to distribute products or services to customers.

What are 'buying motives'?

The reasons people make certain purchases.

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Marketing Semester I ACP Review

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Questions 24

Answers

1
Something that has an observable and measurable end result to be achieved within a certain time frame, is called a:
product
strategy
business plan
goal
2
Which of the following best describes the difference between a skill and a trait?
A trait is a personal characteristic, whereas a skill is a learned behavior
A trait is a learned behavior, whereas a skill is a unique ability.
A trait is something developed by practice, whereas a skill just happens
A trait is a learned behavior, whereas a skill is a personal quality.
3
When were marketing concepts first used?
before the 18th century (1700s)
during the 18th century (1700s)
during the 19th century (1800s)
after the 19th century (1800s)
4
Which of the following IS NOT one of the four consumer product classification types?
speciality
convenience
luxury
unsought
5
What is an example of a 'durable good'?
toilet paper
a box of cereal
a car
toothpaste
6
What is a person who identifies an opportunity and starts a business?
entrepreneur
healthcare provider
public relations manager
sports marketer
7
Which of the following is the best definition for a trait?
a personal quality or characteristic
a learned physical ability
a personal belief or practice
a technical skill developed over time
8
Which marketing function relates to letting customers know that a product or service exists?
market planning
customer service
pricing
promotion
9
What is self-concept?
how a person views their culture
a person's generation
how a person sees themselves
a person's social class
10
___________ is the shared beliefs, values, language, art, religion, and customs of a particular group of people.
background
culture
market
diversity
11
Define a target market.
the group of customers that are part of a marketing research group
specific group of customers who are most likely to buy a product or service
individualized attention provided to customers throughout their lifespan
getting the right products, to the right people, at the right price
12
Which of the following is NOT one of the 4 P's?
Product
People
Price
Place
13
What is distribution?
the strategic pricing of products
the process of getting products to consumers
the increased demand for products
the mass production of products for consumers
14
What is 'production'?
the creation of usable goods
the promotion of products and services
Emotional state
the delivery of usable goods
15
What is channel management?
evaluating the cost of distributing products or services to customers.
determining the best ways to distribute products or services to customers.
using a website to distribute products or services to customers.
selling product or services to customers through a retail storefront.
16
Diversity marketing helps companies effectively communicate with different groups of ______________.
actors
professionals
families
customers
17
These are very specific actions used to support strategy, in order to achieve your goals and objectives:
milestones
pitch decks
targets
tactics
18
What are the two parts of the profit margin equation?
cost and wages
wants and needs
cost and price
place and time
19
What's a form of promotion that businesses use to call potential customers’ attention tothe products/services they sell?
advertising
internet
planning
competition
20
Which of the following IS NOT a key component of diversity marketing?
in-person
in-communication
in-culture
in-language
21
The ultimate purpose of a company’s marketing strategy is to:
achieve its goals
redesign the brand
create financial stability
develop sales tactics
22
What are 'buying motives'?
The reasons people make certain purchases.
The use of emotional persuasion to sell products.
Classifications of products that consumers purchase.
Methods marketers use to sell products.
23
A route or plan of action designed to achieve certain goals and objectives is called a:
vision
tactic
milestone
strategy
24
Which of the following is an example of a service (as opposed to a product)?
Kenmore refrigerator
House
Pest Control
Nike Air Force 1's

Marketing Semester I ACP Review Flashcards | StudBud