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SM Media Marketing Final Review Flashcards | StudBud
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SM Media Marketing Final Review
SM Media Marketing Final Review
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Flashcards
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Questions
51
Answers
1
In comparison to other age groups, internet users who are 30-49 years old are most likely to use Snapchat.
True
False
2
Among age groups of internet users, the group of 18-29 year-olds is most likely to use Facebook.
True
False
3
A social media analytics plan is the actuation of various strategies to help increase the level of overall engagement ac
False
True
4
The majority of Twitter users are ________.
Teenagers
Snowflakes
Female
Male
5
If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?
Outbound marketing
Search engine optimization
PPC advertising
Cross promotion
6
Which of the following can be a disadvantage of working with an influencer?
Influencer marketing provides little to no return on investment.
A company’s image is tied to the actions of the influencer.
The cost of influencer marketing is statistically higher than paid advertis
Influencer marketing provides little to no return on investment.
7
These video ads appear between friends’ stories, between Snapchat’s stories, and in the middle of publishers’ stories, w
Chat ads
Discover ads
Snap ads
Story ads
8
Facebook is the most used social media platform in the world, so businesses in all countries should use it to conduct
True
False
9
White space is ________.
Used in HTML codes to avoid clutter
A popular social media marketing software
A term used to describe the spaces between text
Any area of a design that is purposely left empty
10
Which of the following best defines “advertising campaign”?
Any content that promotes a brand’s product or service
A collection of posts about the same product on social media
A collection of advertisements trying to accomplish the same goal
A video of a product or service that is shared on multiple social media sit
11
Dixie’s Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will purchase more dresses on
A person clicks a link on one of the ads
A person follows Dixie’s Dress Shoppe on Instagram after seeing a Facebook
A person follows a link on one of the ads to Dixie’s website and then adds
A person follows a link on one of the ads to Dixie’s website and then purch
12
What does SWOT stand for in the term SWOT analysis?
Sales, worth, opportunities, and threats
Strengths, weaknesses, objectives, and time
Sales, weaknesses, opportunities, and time
Strengths, weaknesses, opportunities, and threats
13
If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?
Running a YouTube ad campaign
Influencer marketing
Building brand awareness via bumper ads
Black hat marketing
14
A _______ is a statement or phrase that encourages audience response.
Personal brand statement
Keyword
Mission statement
Call to action
15
A ________ defines a business’ objectives and assists in ensuring its content is working toward identified goals.
Social media analytics plan
Social media audit
Social media marketing strategy
Content calendar
16
Which of the following countries has the most Instagram users?
United States
Indonesia
Brazil
India
17
Among age groups of internet users, the group of 13-17 year-olds is most likely to use Instagra
m
False
True
18
When were social media sites first introduced?
2010
1990
1997
2003
19
Nikki is a well-known influencer in the beauty industry. She shares makeup reviews and how-to's. Petals, a new makeup br
Giveaway
Behind-the-scenes
Takeover
Q & A
20
A lookalike audience on Facebook is an audience that a marketer chooses based on specific demographics.
False
True
21
If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind of promotion should it run?
Promoted account
Promoted trend
Promoted page
Promoted Tweet
22
A keyword is ________.
A word or phrase for which accompanying search results are displayed when
The 1st word in a headline or caption of any content posted on social media
A piece of programming language that tells web browsers how to display info
A snippet of text that tells a search engine what a social media account is
23
The online world has shifted from a one-to-many to a many-to-many method of interaction.
True
False
24
Replace this with a simple question. Use the
language
and
vocabulary
that you know will be used in the unit test.
Correct answer
Plausible answer
Relative answer
Totally incorrect answer
25
Hangout sells hammocks made from recycled parachutes. In an effort to increase brand awareness, the company decides to
Jaron Gibson — has 20,000 followers, is an avid backpacker, and visits
Jaron Don — has 100,000 followers, is a fashion blogger, and shares shoppin
Leo Marquez — has 50,000 followers, is a professional surfer, and shares
Jenna Goodwin — has 350,000 followers, is a travel vlogger, and is known fo
26
GamerPro, a video game subscription service, wants more people to visit its website, so it decides to run ads on Snapcha
Long-form video
Web view
App install
Story ad
27
Darren calls out Barry’s, a local burger joint, on Twitter for not providing a modern, fresh take on fast food. Which of
React quickly and transparently about his criticism
Ignore Darren’s complaint
Respond to Darren without actually addressing his criticism
Let the issue sit for a few days and respond later
28
A company tracks the number of times it is tagged in an Instagram post. Which of the following metrics is it likely trac
Website traffic
Audience size
Brand mentions
Audience growth
29
With paid sm advertising, a company’s “audience” is the segment of people that the company deliberately chooses to adver
True
False
30
If a company tracks the number of times its Instagram post was seen, which of the following metrics is it tracking?
Discovery
Impressions
Actions
Follows
31
Which of the following is NOT a metric a business should use to measure brand awareness?
Reach
Impressions
Bounce rate
Shares
32
________ is the most popular video-sharing website.
Instagram
Facebook
YouTube
Snapchat
33
________ began as a side project that was initially designed to function similarly to instant messaging.
Instagram
Snapchat
Twitter
Facebook
34
Snapchat, WhatsApp, and Facebook Messenger are examples of ________ applications.
Public forum
Instant messaging
Text messaging
Email
35
Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and
True
False
36
If a company shares customers’ posts on social media, which of the following types of content is it taking advantage of?
Use-generated content (UGC)
Inorganic content
Paid media
Owned media
37
________ are the most important metrics for a business.
Engagement metrics
Awareness metrics
Conversions
Key performance indicators
38
Anthony is watching a YouTube video and a semi-transparent block ad pops up on the lower portion of the video. Which of
Bumper Ad
Overlay ad
Display ad
Skippable ad
39
A to Z Transport, a vehicle rental service, created a video that is a compilation of videos it gathered from people who
Inorganic
Curated
Paid
Owned
40
This is the practice of increasing the quantity and quality of traffic to a website through organic search engine result
Organic marketing
Search engine audit
Search engine optimization
Content search marketing
41
Which of the following best describes the relationship between social media marketing and digital marketing?
Social media marketing and digital marketing are not related.
Social media marketing and digital marketing are the same.
Digital marketing is just one component of social media marketing.
Social media marketing is just one component of digital marketing.
42
The top ranking factor of the YouTube algorithm is the number of views a video has.
False
True
43
________ is a measurement of customer's familiarity with a brand and its products and/or services.
Customer support
Customer satisfaction
Brand sentiment
Brand awareness
44
Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment re
False
True
45
Which of the following is NOT an example of a clear call to action?
“Visit www.abcdefg.com to learn more.”
“Buy now to get 33% off of your purchase.”
“Click here to download your FREE guide.”
“HotRods is the best car wash in town.”
46
Which is NOT one of the 4 P's of marketing?
Place
Price
Probability
Promotion
47
Tentree & Co. is running a Facebook ad campaign that requires it to pay a certain amount every time someone clicks on on
CPM
CPA
PPC
CPC
48
Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer persona
Sharon is 27 years old, is single, has one 5-year-old, earns $55,000 a year
Millie is 35 years old, is married, is a stay-at-home mom, has three childr
Shannon is 40 years old, is married, earns $35,000 a year, and searches
Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a yea
49
Social media marketers operate largely under which of the 4 P's?
Place
Promotion
Price
Product
50
If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad
Canvas
Carousel
Slideshow
Video
51
Dr. Tom’s decides to run a Facebook ad campaign for its vegan, sulfate-free moisturizers. It targets ads toward single w
Organic targeting
Influencer targeting
Segmentation
Exact targeting
