What are the key concepts to improving customer online experience?

Usability, Accessibility, Persuasion

Effective designs are built with.....

The entire customer journey in mind

A web site is NOT.......

independent from the organisation

Look at the picture. What is this?

The online customer experience pyramid

What is "Exposure" in the information processing stages?

Content must be present for long enough to be processed

The layout of an individual page or page template

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Creating effective content

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Questions 14

Answers

1
Look at the picture. What is this?
Customer experience pyramid
Wire frame
Site map
Blue print
2
Added costs are an implication of.....
Web design
Colour and layout
Mobile interfaces
Web copy
3
What are the 2 conflicting strategies for online presence?
Outside - Out & Inside - In
Upside down & wrong way around
Inside outside & outside inside
Outside - In & Inside - Out
4
What are the key concepts to improving customer online experience?
Accessibility and colour
Usability, Accessibility, Persuasion
Layout, complexity and colour
Design, colour and mobility
5
Effective designs are built with.....
The entire customer journey in mind
Good images
Wireframes only
Good content
6
Once you know the marketing objectives, what is the next step in the process of web development
Launch the site
Develop content
Market research
Designing a brief
7
A web site is NOT.......
independent from the organisation
A marketing communication
Strategically important
A requirement in marketing
8
What brand was displayed at the START of the presentation?
Coke
KitKat
Burger King
Kwikfit
9
Look at the picture. What is this?
The online customer experience pyramid
A wire frame
A site map
A blue print
10
Why is benchmarking important?
It support the development process
It launches the web site
It identifies content issues
Vital in positioning a website
11
Certain people/actors should be involved in the design process. Select a necessary actor
Accountant
Content developer
Cleaner
Customer services
12
What is "Exposure" in the information processing stages?
Content must be exciting
Content must have banner advertising
Content must be present for long enough to be processed
Content must relate to all visitors
13
What are wireframes?
A model to help design the brief
They help decide on colour schemes
The layout of an individual page or page template
A vehicle to help with web copy development
14
There are 6 tasks to undertake as part of the planning process. What is the FIRST task?
Content development
Launching the site
Ongoing promotion
Pre development

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