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Entrepreneurship Chapter 6 Review- Flashcards | StudBud
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Entrepreneurship Chapter 6 Review-
Entrepreneurship Chapter 6 Review-
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Flashcards
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Questions
25
Answers
1
An example of public relations would be:
Frequent buyer rewards program
Rebates
Free samples
Donating to local charities
2
Notepads, pens, coffee mugs with a business' name and logo are:
Self-Promotion
Public Relations
Distribution Channels
personal selling
3
Free promotion that is generated by media coverage is
A press release
Networking
Publicity
Telemarketing
4
A disadvantage of newspaper advertising is ads compete with many others.
True
False
5
Intermediaries in the distribution channel include:
Negotiators, retailers, and consumers
Manufacturers, sellers, and consumers
Manufacturers, negotiators and consumers
Agents, wholesalers, and retailers
6
Publicity is free promotion that is generated by :
Networking
Personal Selling
Creative Advertising
Media Coverage
7
Customers are usually more interested in benefits of a product rather than its features.
False
True
8
Physical distribution includes transportation as well as storage, packaging, and handling.
True
False
9
An indirect channel uses agents and wholesalers as intermediaries
False
True
10
Examples of sales promotions include:
frequent buyer program
organizing beneficial community programs
sponsoring local sports team
donating to local charity
11
CPM, cost per mil, is the price online advertisers pay per thousand viewers exposed to message.
False
True
12
Online advertising is gaining greater acceptance through spamming
False
True
13
Types of online advertisements include:
Popover Ads
Flag ads
Space Ads
Trick Banners
14
A direct channel of distribution often uses several intermediaries.
False
True
15
Advertising is a paid form of communication about a product or service
True
False
16
Service businesses have multiple, indirect channels of distribution
False
True
17
Advertising is always the best medium for clearly communicating the message and image.
True
False
18
In planning your distribution strategy, it is important to
order goods over the Internet
establish a position in the market
all of these.
keep customer convenience in mind
19
Pop-Up blockers and spyware have made online advertising more effective.
True
False
20
The promotional mix includes advertising, publicity, personal selling, and sales promotion.
True
False
21
The size of billboards increases their effectiveness b/c they include a great amount of info.
True
False
22
An advantage of radio advertising is
You can communicate through sight and sound
Selecting stations whose listeners are your target market
It reaches a large amount of people
Its very expensive
23
A press release informs customers of an event or product that results in favorable publicity
True
False
24
Retailers can distribute their products:
All of these
through catalogues, fliers, ads
Using a web site
By offering them at convenient locations
25
Some manufacturers distribute products only through selected outlets.
False
True
