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MASS 101 Final Prep
MASS 101 Final Prep
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Questions
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Answers
1
Media convergence is
Concentration of ownership among a few powerful companies
Theory that there are more media outlets but less content
Use of digital technology to access different forms of traditional media
The idea that every media format will eventually be replaced by another
2
A situation in which a journalist may stand to benefit personally from a story is a
Privacy issue
Causing harm
None of the above
Conflict of interest
3
The invention of movable type allowed the book to become the first mass-marketed communication product in history.
False
True
4
According to the textbook, the mass media have passed through the following five historical stages:
Speech, manuscript, book, image, information
Oral, written, print, electronic, digital
Voice, pen, press, telegraph, computer
Ancient, medieval, renaissance, modern, postmodern
5
If a reporter falsely accuses a private person of criminal behavior in a televised report, the reporter is likely to be
Guilty of libel
Guilty of qualified privilege
Guilty of invasion of privacy
Guilty of copyright infringement
6
Product placement is an advertising strategy that puts products into movies, television shows, and video games.
False
True
7
Which research demonstrates that media don't tell people what to think as much as they tell people what to think about?
Spiral of silence
Agenda-setting
Cultivation effect
Audience studies
8
Though reporters wouldn't admit it, they would have a harder time doing their job without the help of PR practitioners.
False
True
9
The lead paragraph of an inverted pyramid news story typically includes quotes and supporting evidence.
True
False
10
The most influential magazines of the nineteenth century targeted men.
True
False
11
Through radio's early history — from the 1920s to the 1940s — advertisers exercised very little control over programming
False
True
12
The three basic divisions within the film industry are production, distribution and ______.
exhibition
presentation
sales
promotion
13
Which of the following rights are guaranteed by the First Amendment?
Speech, press, absolute privilege
Speech, press, assembly
14
The division of the book industry that makes the most money is
Religious books
Trade books
Textbooks
Mass market paperbacks
15
What was the original motivation for developing the Internet?
Entrepreneurial ambition
Military strategy
Technical innovation
Popular demand for a more democratic medium of communication
16
For the first time in mass media history, the speed of communication surpassed the speed of transportation with the
the development of radio
the development of the telegraph
the development of the internet
the development of the printing press
17
What are two factors contributing to the digital divide?
Income and education
Gender and age
18
Share is expressed as a percentage of the audience that was actually watching TV at the time.
True
False
19
Which era of journalism best represents the historical arrival of newspapers as a mass medium?
Penny press
Partisan press
20
The concept of synergy can best be described as:
A few subsidiaries working under 1 corporate umbrella to promote product
the development of more multi-mediated ways to distribute books
power of a new media technology to displace older technology
development of multimediated ways to distribute media content
21
In the 1950s, it was common practice for black artists to cover songs first recorded by white performers.
False
True
22
The United States follows a _____________ model of free expression and free press.
Libertarian
Communist or state
Social responsibility
Authoritarian
23
Americans spend more than twice as much on movie tickets every year as on video/streaming rentals and purchases.
True
False
24
The minimal effects model holds that the media reinforce existing behaviors and attitudes rather than change them.
True
False
25
A monopoly exists when a one firm controls an industry, either nationally or locally.
False
True
