Marketing Concepts

Question 1

The path that a product takes from the producerto the consumer is called ___________

Accepted Answer

channel of distribution

Question 2

In the marketing mix, any form of communication to remind or pursuade about a product is

Accepted Answer

promotion

Question 3

Banana Republic now offers customers the optionof opening a store credit card account.

Accepted Answer

possession

Question 4

The idea that businesses must satisfy customerneeds and wants to make a profit.

Accepted Answer

marketingconcept

Question 5

Abercrombie& Fitch has a sales force of 45 employees to help customers on the floor.

Accepted Answer

selling

Question 6

Steve Madden has made a new commercial informingcustomers about their new line being sold.

Accepted Answer

promotion

Question 7

With the marketing mix, the item a company isoffering for sale is known as _______________.

Accepted Answer

product

Question 8

________ is away of analyzing a market by categorizing specific characteristics.

Accepted Answer

market segmentation

Question 9

Informationbased on social characteristics such as attitude, interests, and opinions is _____.

Accepted Answer

psychographic

Question 10

Developing,maintaining, & improving the product/service mix is known as the ________ function.

Accepted Answer

product/service management

Question 11

Statistics about where people live are called__________.

Accepted Answer

geographic

Question 12

Surfer: what form of segmentation?

Accepted Answer

geographic

Question 13

By providing consumers goods andservices at the right time & in the right place, this adds ____

Accepted Answer

utility

Question 14

When gatheringmarketing data such as income, sex, race, and education, you are looking at ___.

Accepted Answer

demographics

Question 15

DeBeer’sDiamonds' web page allows consumers to research diamonds, cut,clarity, & design ideas.

Accepted Answer

information

Question 16

Cheerleader: what form of segmentation?

Accepted Answer

psychographic

Question 17

The two main channels of distribution are knownas ________.

Accepted Answer

direct & indirect

Question 18

Arrangementshave been made at American Eagle for delivery of the season’s collection.

Accepted Answer

distribution

Question 19

The process of developing,promoting, & distributing products to satisfy customers’ needs/wants.

Accepted Answer

marketing

Question 20

During the last 3 months of the year, canned pumpkin is abundant, adding _____ utility.

Accepted Answer

time

Question 21

How & where a product is distributed and sold when referring to the marketing mix is ____.

Accepted Answer

place

Question 22

In the marketing mix, the amount of money consumers will pay for a product is______

Accepted Answer

price

Question 23

Gathering,recording, analyzing & disseminating of marketing information is what function?

Accepted Answer

marketing-informationmgmt

Question 24

The means ofgetting the money needed to pay for the operation of a business is what function.?

Accepted Answer

financing

Question 25

Changing old glass bottles into beautiful new sculptures is _____ utility.

Accepted Answer

form

Question 26

Professor: What form of segmentation?

Accepted Answer

demographic

Question 27

Teenager: what form of market segmentation?

Accepted Answer

demographic

Question 28

Gatheringstatistics about consumers’ attitudes, use, or response to a product is__ information.

Accepted Answer

behavioristic

Question 29

. TropicalSmoothie café displays customer comment cards at their pick-up counter.

Accepted Answer

marketing information mgmt

Question 30

Starbucks has just added a drive-thru window totheir store. This is an example of _____utility.

Accepted Answer

possession

Question 31

The four basicmarketing decisions which are made by all businesses are also known as________.

Accepted Answer

the marketing mix

Question 32

Determining theamount to charge consumers for a product is the ________ function.

Accepted Answer

pricing

Question 33

Repeat shopper

Accepted Answer

behavioristic

Question 34

. The specificgroup of people that a business is trying to reach is called ________.

Accepted Answer

targetmarket

Marketing Concepts

Questions 34

Marketing Concepts

Questions 34