SEM 1 - Unit 1 Review

Wrigley Field has earned a rep as one of the best places to watch a MLB game. This is brand

A celebrity in an ad for Coke, wearing Nike's, and holding a Slim Jim is an example of

A logo is “the ________ of a company” 

A characteristic of an event is that it is produced and consumed

The NCAA and PBA are examples of?

When taking an order, you need to

Which of the following helps create excitement and enthusiasm that makes the game what it is?

The team name, mascot, and logo are elements that a sport/event org uses to create and maintain

Mark enjoys ball games because of memories with his dad. What factor motivates Mark to attend?

Athletes are often considered to be particularly effective promoting products related to their

A person responsible for matching up co's with events to reach a target market has a career in

A characteristic of event marketing involves promoting and selling a(n)

The basis for the licensing process is

Most sport/event products are classified as

Sponsors only sponsor if they have_____________ for their product line.

When an expansion team is established in a community, the economic impact might result in

A bistro told Ben they only give 1 check for parties of 8 or more. Bens doesn't like the 

A primary reason that businesses buy the naming rights to sport/event facilities is because it

Which of the following usually is a characteristic of the sport/event industry

What is often one of the first steps in processing an incoming telephone order?

A reason that colleges sell the naming rights for new football stadiums or arenas is to

Which of the following statements is true regarding sports marketing:

Which of the following is an example of a licensed product:

Sponsorship financing can be in the form of: 

For professionals, the game is often...

The income from sales tax, parking fees, food-service tax,and amusement tax is ________ impact.

A celebrity who is paid to use a product during a lengthy TV commercial is giving a(n)

Which mktg activitiy involves responsibility for a sport organization's licensing activities:

The outcome of a match is uncertain, so many fans are motivated by the game's __________ value.

Team-related factors that affect brand equity include

A baseball game broadcast on the radio is an example of

This involves writing press releases and organizing news conferences for a sport organization:

A good way for salespersons to prevent customer complaints is by 

Professional sports teams benefit their surrounding community by

Which of the following is an ex. of a celebrity endorsing an event by being associated with it:

Putting a hospitality tent outside a venue without paying sponsor fees is _________ marketing.

What are royalties?

Promoting/selling something that is immediately consumed and can't be resold is ____ marketing.

A unique characteristic of the sport industry is that it seeks to attract markets that

Which one is NOT part of designing a logo 

What can a sports organization offer a business to encourage that business to sponsor an event?

The football team went to states LY. This year they didn't make the playoffs. This is ________

You're marketing a new Lexus.You're in charge of advertising. What would be your responsibility

Which is an example of marketing a sport event?

One of the primary reasons that people are motivated to attend arena football games is the

What should you do to determine whether a customer's complaint is justified?  

Sports marketers have an advantage over licensors in the international marketplace because

When creating tickets for a sport/event,organizations embed watermarks into the ticket to  

The core benefits to customers who purchase sport products includes entertainment,health, and