cbma

Question 1

What is ambivalence in the context of attitudes?

Accepted Answer

Having mixed or conflicting feelings about a particular issue

Question 2

Which gestalt principle is used in this ad?

Accepted Answer

Closure

Question 3

Which type of learning does this ad make use of?

Accepted Answer

Operant conditioning

Question 4

What does the Implicit Association Test (IAT) primarily aim to measure?

Accepted Answer

Automatic associations between concepts and evaluations

Question 5

What type of decision making involves a high degree of psychological and economical risk?

Accepted Answer

Extended

Question 6

Which type of learning does this ad make use of and do they assume low or high involvement from the consumer??

Accepted Answer

Operant conditioning and high involvement

Question 7

Which gestalt principle is used in this ad?

Accepted Answer

Closure

Question 8

Suppose you like popchips, but not that the actor is dressed up like a famous Bollywood producer, what could this imply?

Accepted Answer

You will not like popchips anymore to create a balanced situation

Question 9

What type of default is this: the maxicosi has two possible positions, but is sold with the newborn position set

Accepted Answer

Mass default, benign default

Question 10

Which gestalt principle is used in this ad?

Accepted Answer

Similarity/anomaly

Question 11

Which gestalt principle is used in this ad?

Accepted Answer

Figure ground

Question 12

What is consumer culture theory?

Accepted Answer

process of meaning-making

Question 13

Which gestalt principle is used in this ad?

Accepted Answer

Figure ground

Question 14

Which gestalt principle is used in this ad?

Accepted Answer

Figure ground

Question 15

What type of default is this: having google chrome as the standard browser

Accepted Answer

Mass default, hidden option

Question 16

Imagine we are assessing someone's attitude toward recycling. Which of the following is NOT true regarding Abc model

Accepted Answer

The behavioral component is only based on factual information ab recycling

Question 17

Which gestalt principle is used in this ad?

Accepted Answer

Figure ground

Question 18

Which type of learning does this ad make use of?

Accepted Answer

Operant conditioning

Question 19

What characterises dual attitudes?

Accepted Answer

Separate & possibly conflicting attitudes at the implicit and explicitlevel

Question 20

Which type of learning does this picture show?

Accepted Answer

Classical conditioning

Question 21

Which term refers to when people feel a strong emotional reaction against attempts to restrict theirfreedom or autonomy?

Accepted Answer

Reactance

Question 22

What is the best advice for marketers to break buying habits? (e.g. for milk)

Accepted Answer

use promotion messages to call attention to the brand and repeat it

Question 23

What persuasion technique is used here?

Accepted Answer

Social proof

Question 24

What type of default is this: having to accept the privacy statement before being able to continue

Accepted Answer

Mass default, forced choice

Question 25

Which type of learning does this ad make use of and do they assume low or high involvement from the consumer??

Accepted Answer

Classical conditioning and low involvement

Question 26

Which gestalt principle is used in this ad?

Accepted Answer

Figure ground

Question 27

Which gestalt principle is used in this ad?

Accepted Answer

Similarity/anomaly

Question 28

Which type of learning does this picture show?

Accepted Answer

Operant conditioning

Question 29

Which of the following is NOT a type of resistance to their test IAT results?

Accepted Answer

Ambivalence: people have mixed feelings about their IAT results

Question 30

Which type of learning does this ad make use of?

Accepted Answer

Classical conditioning

Question 31

What persuasion technique is used here?

Accepted Answer

Social proof

Question 32

Which type of learning does this picture show?

Accepted Answer

Cognitive learning

Question 33

What type of default is this: an airline selects a seat for a person based on their earlier choices of flight seats

Accepted Answer

Personalized default, persistent default

Question 34

Which type of learning does this ad make use of?

Accepted Answer

Classical conditioning

Question 35

Which type of learning does this ad make use of?

Accepted Answer

Classical conditioning

Question 36

Which type of learning does this ad make use of?

Accepted Answer

Operant conditioning

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Questions 36

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Questions 36