MKT 120 - Chapter 2

Decisions about channels and transportation for a product are a part of ________ in a marketing program.

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_____ are those characteristics of a product that make it superior to competitive substitutes.

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_____ is an approach whereby an organization allocates its marketing mix resources to reach its target markets.

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_______ consists of restrictions state and federal laws place on business with regard to the conduct of its activities.

The marketing department is considered part of which organizational level?

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The marketing program part of the planning phase of the strategic marketing process includes which of these?

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The second phase of the strategic marketing process is known as ________

___ describes the clear, broad, underlying industry, or market sector of an organization’s offering.

________ serve as guidelines on how to act rightly and justly when faced with moral dilemmas.

According to ________, consumers have the right to choose and the right to be heard, among others.

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Road map for the marketing actions of an organization for a specified future time period, such as one year or five years

Ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.

Teach For America, a diverse network of leaders who confront educational inequity, is an example of a(n) ____

________ often triggers a business model change, as it has for Netflix and Uber.

____ or ____ are the statements of an accomplishment of a task to be achieved, often by a specific time.

Identifying a target market and a program to reach it would be considered a(n) ____

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Market segmentation involves aggregating prospective buyers into groups, or segments, that: Choose Two that Apply

Strengths and Weaknesses and its external Opportunities and Threats

A notable cultural change in the United States in the past 30 years is towards ________

The 4 Ps of the marketing mix include place, price, promotion, and ________

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An organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.

____ is the visual computer display of the essential information related to achieving a marketing objective.

________ at IKEA include cost-consciousness, constant desire for renewal, and accepting and delegating responsibility.

The second phase of the strategic marketing process is known as ____

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___ are the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.