C67AS Academic Style

In order to help the reader understand your argument, give new info first then info they know.

Use a specific-to-general structure in paragraphs, give detailed information then asummary.

Abbreviations for key terms are fine provided it is made clear what the abbreviation refers to.

Be as precise as possible regarding measurements, figures or time periods.

Use personal pronouns such as I, we and you to make the reader feel involved.

Use cautious language when linking cause and effect to show awareness of other theories, eg smoking might cause cancer.

Minor errors in citation and referencing are totally acceptable.

Use confident language to report causal relationships, eg. smoking causes cancer.

Help your reader understand your topic by relating it to an interesting personal experience.

Be objective, precise and impersonal wherever possible.

Support all your claims with evidence from the literature, correctly referenced.

Show your opinion with adverbs such as unfortunately, sadly, happily.

Use abbreviations such as e.g., i.e., and e.t.c. and contractions such as it's, can't, don't.

Begin every introduction with 'Nowadays,'

Use only the passive voice in academic writing, eg cake is eaten vs I eat cake

Give the source of all figures or statistics, in the form of an in-text citation.