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Marketing Fundamentals Flashcards | StudBud
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Marketing Fundamentals
Marketing Fundamentals
21 terms
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StudBud Administration
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26 plays
Explore the basics of marketing and learn about key concepts and strategies used in the field
Flashcards
21 cards
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Practice quiz
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Questions
21
Answers
1
What does targeting involve?
Identifying customer needs
Creating a new product
Setting advertising goals
Choosing a market segment
2
Marketing is only for big companies.
False
True
3
What is the Product/Market Expansion Grid?
A tool for pricing
A customer feedback tool
A guide for business growth
A marketing strategy only
4
What is the role of advertising?
To reduce costs
To create new products
To manage sales teams
To influence target market
5
Marketing occurs in a marketplace.
True
False
6
What is the purpose of promotions?
To communicate with customers
To reduce product prices
To increase production
To create new products
7
Which is a type of advertising?
Comparative
Persuasive only
Descriptive
Informative
8
Lead generation is only for B2C businesses.
True
False
9
What is the macroenvironment?
Customer preferences only
Forces close to company
Internal company factors
Larger social forces
10
What is the purpose of marketing?
Building brand awareness
Only selling products
Creating value for customers
Just advertising services
11
What is the role of media in marketing?
To reduce advertising costs
To match target market
To create new products
To manage sales teams
12
What does segmentation involve?
Dividing market into groups
Grouping customers by age
Identifying customer needs
Creating new products
13
What is the main point of lead generation?
To increase sales immediately
To capture customer info
To create brand awareness
To build a website
14
What is the marketing mix?
Product, Price, Place, Promotion
Place, Product, Promotion, People
People, Process, Product, Price
Price, Promotion, People, Process
15
What is the main goal of reminder advertising?
To influence buying decisions
To grow primary demand
To create new customers
To sustain demand
16
Which element generates revenue?
Promotion
Product
Place
Price
17
What is the goal of informative advertising?
To grow primary demand
To create brand loyalty
To exert influence
To sustain demand
18
What is a key aspect of positioning?
Creating customer perception
Developing new products
Setting product prices
Identifying competitors
19
Advertising campaigns revolve around a single theme.
False
True
20
What is the purpose of a slogan?
To confuse customers
To make a statement
To increase prices
To create new ads
21
What is a product in marketing?
An experience only
A tangible item
A service only
A marketing strategy
