SEM I: 2.01-2.03 Review

An approximate judgment or careful calculation about the impact of a product.

When you lose you no longer play in the tournament.

Teams must lose twice, after one loss they move into losers bracket to play again

Why is it important to define your project precisely?

Having appropriate data helps sport/event marketers to set goals that are:

Everyone plays each other at least one time.

Management and allocation of resources, events and processes to create goods and services

Something that actually exists; reality; truth

Helps you mentally walk through your project from start to finish.

A forecast of something to happen.

A round of competition.  Ex: Swim Meet

In Golf, Players select the best “drive” and all shoot from that spot

Sporting-goods businesses often gather marketing information to:

Games are played during same period but at different locations over a period of time.

Why do event organizers develop production schedules?

What is one way that sport/event marketers use marketing information?

Why is it important to think ahead about how you will monitor your project?

Force a manager to consider potential pitfalls. Plan how to avoid a risk.

Data collected from internal or external sources to help make marketing decisions.

To know what websites & advertisements visitors see, sports and event e-marketers would check:

Breakdowns a complex project into simple tasks. Easy to arrive at more accurate time estimates.

Individual contests ranked on a ladder.  Ex:  Can move up or down based on results.

What should a business anticipate when developing a project plan?

Unique task with a beginning and an end.