stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Programmatic Quiz Flashcards | StudBud
Explore
/
Programmatic Quiz
Programmatic Quiz
14 terms
·
StudBud Administration
·
138 plays
Quick quiz for programmatic knowledge after presentation.
Flashcards
14 cards
F
Practice quiz
P
Host live
L
Questions
14
Answers
1
Demand-Side Platforms (DSPs) were built primarily to:*
So advertisers can bid on inventory
Enable publishers to manage inventory
2
Which of the following is a benefit of programmatic advertising?*
Improving marketing ROI
All 3 answers are correct
The ability to optimize targeting/delivery using "big data"
Avoiding human error
3
"3 views per visitor in 24-hours" is most commonly known as:*
Delivery throttling
Frequency capping
Impression management
4
If an advertiser shows Ads only on pages of a specific topic or category, this is known as:
Retargeting
Behavioral targeting
Audience targeting
Contextual targeting
5
True or False? All real-time bidding is programmatic, but not all programmatic is RTB:*
False
True
6
Network represent many Web sites, allowing us reach broad audiences relatively easily.
True
False
7
An agency trading desk buys on behalf of an advertiser through a demand-side platform (DSP):?
False
True
8
True or False? A supply-side platform (SSP) typically houses advertising creative:*
True
False
9
Supply-Side Platforms (SSPs) were built primarily to:*
Enable publishers to effectively manage/sell inventory
Enable advertisers to bid on display inventory
10
Which media channels are currently using programmatic buying?*
Video
Mobile
Display
All 3 answers are correct
11
What does it mean for an ad to be "above the fold"?*
The advertiser outbid all competing ads
The ad is viewable to the user without any scrolling
The ad is compliant with all industry standards
The ad is the best match for the targeted user
12
How much will the winning advertiser pay?*
$4.78
$5.12
$4.54
All Incorrect
13
Who will win Bid? Bid 1 $4.77 Bid 2 $5.11 Bid 3 $4.53
Advertiser 3
Advertiser 2
Advertiser 1
14
A Trading Desk
is a ..
...massive media buyer and re-seller.
...massive media buyer.
None of the above.
