Organizational structure order:

Tall, medium, flat, hybrid, holacracy

Executive buy in refers to

acceptance and support to integrate social media by company leaders

can be a fake person, real person or a mascot

What is considered company culture?

practices, beliefs and behaviors that employees bring to the company

What is brand recognition?

How well customers identify your brand

The mission statement defines

why the company exists and its purpose

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CIW Social Media Strategist Lesson 2

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Questions 12

Answers

1
Staffing impacts a business
because you don't know how many employees you might need
because of content development
because of a budget
because of communication links
2
Organizational structure order:
holacracy, medium, flat, little
tall, short, middle, high
Tall, medium, flat, hybrid, holacracy
tall, medium, flat
3
Executive buy in refers to
acceptance and support to integrate social media by company leaders
obtaining acceptance and support by company leaders
support and integration to pay for company expenses
when company leaders decide what goes on social media
4
A social character
can be a real person
can be a fake person
can be a fake person, real person or a mascot
can be a pet
5
A tall organizational structure has multiple layers of management
False
True
6
What is considered company culture?
practices, beliefs and behaviors that employees bring to the company
beliefs and behaviors from employees
practices and behaviors that employees bring to the company
behaviors only
7
Advantages of social media
Increasing exposure
All of the above
connecting with customers
looking for new ones
8
To have a business profile page on fb you need a personal account
False
True
9
Templates and social voice is not important on any platform
False
True
10
What is brand recognition?
Recognition of your business outside of it
how popular you are in social media
When employees recognize your business anywhere else
How well customers identify your brand
11
The mission statement defines
why the company exists and its purpose
is the same as the company's slogan
Nike=just do it
must be three paragraphs long
12
The company username should be
The company's name
Your favorite number plus your nickname
Your pet's name
The owner's name

CIW Social Media Strategist Lesson 2 Flashcards | StudBud