FINAL - Review

Revenue management involves ___________ of profit margins and sales volumes for each product line.

Demographic environment is the study of human populations in terms of size, density, location, age, sex, race - select:

Generally, print publications are being replaced by:

Company structures its sales force based on selling higher-priced products.

One of the most important aspects of database use is:

Occupancy, passenger miles, and total covers are common measures of sales volume.

There is _____ competition among destinations for leisure travelers.

Buyers are less price-sensitive when the product is unique or when it is high in quality, prestige, or exclusiveness.

A marketing plan has a ____ scope than a _______ plan.

Psychological factors that models consumer behavior:

To break through the clutter, many marketers have subscribed to a new merging of advertising and:

One important challenge for PR managers is to ___________ news.

Prospecting involves:

A consortium is a group of organizations that work together to provide mutual benefits to members.

One of the most important functions of a distribution channel member is contact. Contact represents:

Interactive TV allows marketers to target audiences based on their specific:

Sustainable tourism refers to tourism that minimizes the environmental impacts and sociocultural changes and defined as:

The main forms of online advertising are display ads and search-related ads.

AIDA - designing the message should include:

Developing a marketing research plan includes:

A major factor influencing price increases is:

Revenue management system is used to maximize a company yield of contribution margins by:

For most companies, the first step in conducting online marketing is to use highly selective mailing lists.

Generally, the ______ assigns the area’s quota to each of the area’s salespeople.

Personal characteristics affecting consumer behavior influenced by cultural factors are:

Market segmentation consists lf many types of costumers, products and needs. Consumers are gruped in various ways.

In its simplest form, value pricing means offering a price below competitors:

Advertising is any paid form of non-personal presentation, promotion of ideas, goods/services by an identified sponsor.

One of the benefits of social selling is:

Major activities of PR departments are:

A restaurant examines the cost of its menu items. adding a 20% markup to each item’s cost as final price - this is a:

Which of the following is the first step in the selling process?

Destination marketing is systematically linking supply (destination features and benefits) with:

In direct distribution, the transaction costs are low because:

Marketers have a responsibility to protect the privacy of customer information.

Slogans like “I Love NY” and “100% Pure New Zealand” contribute to _____ a destination.

Research has shown that casinos _____ business away from local restaurants.

Customer density varies by territory, and territories with equal potential can:

Economic environment consist of factors affecting customer purchasing power and spending patterns, choose correct items:

A vertical marketing system consists of different natural abilities to attract qualified channel members.

It is _____ to find properties that are truly comparable in all attributes due to the uniqueness of the hotel industry.

PR messages and vehicles are:

Price must be coordinated with symbolic and visual qualities.

Which of the generations listed below are most interested in traveling abroad?

Micromarketing: the practice of tailoring products and marketing programs fitting specific individual tastes or places:

Destinations generally have an actual or perceived ____.

A restaurant informs the press of no cases of food borne illnesses traced as the destination has recorded - this is:

Advertising strategy consists of two major elements: competition and clutter.

Image differentiation - an image conveying a singular distinctive message about products major benefits and positioning.

Press relations aims is to put newsworthy information in news media to get attention to a person/product or service.

Which of the following is one of the most frequent frustrations of a salesperson?

Internal marketing seeks if employees are able and willing to deliver quality services (company's internal customers).

Direct and digital marketing was very basic in the beginning, but became ______ over time.

Competition-based price is based on other organizations that have helped pay part of the cost.

Which of the following is not a factor that is transforming direct marketing?

Traditional forms of direct marketing used in hospitality industry are:

Which of the following specific tools to communicate with customers are used by advertising?

Psychological prices are:

National, state, and local tourism agencies have the goal of promoting:

A company’s promotional mix includes all of the following elements, except for:

The long-run success of tourism will depend on ______ to satisfy the desire for travel.

Differentiation concentrrates on achieving superior performance in an important customer area valued by a large market.

Which of the following is NOT one of the most common mistakes in pricing?

Sales force ____ ensure that corporate goals are met.

Lobbying involves dealing with legislators and government officials to promote or defeat legislation and regulation.

Conventions are annual meetings including general sessions, committee meetings, social interest sessions and trade shows

Restaurant distribution systems include:

One of the benefits of social selling is:

Objectives should be based on information about the target market, positioning, and market mix.

The aim of press relations is to understand the firm’s mission, culture, and target of the communication.

Product levels are:

Social selling includes the followings:

Social media has increasingly become ____________, particularly for younger customers of hospitality and tourism.

______ have security and privacy concerns.

Digital marketing tools and platforms directly engaging anywhere, any time via computers, smartphones, tablets, smart TV

A distribution channel is a set of independent organizations hwo make a product/service available to consumer.

Which of the factors below represents one of the most critical aspects of distribution for hospitality companies?

Which of the following statements is correct?

Which of the following is not a specific form of direct and digital marketing?

Direct mail marketing is based on:

Direct interactions between customers and companies in the social media space give customers a sense of:

A customer sees a stake priced at $29.99. This is likely an indication of:

The following elements constitute the AIDA framework:

Generally, a web site _____ all other promotional and retail activities.

Regardless of how a sales force is structured, individual salespeople must classify their:

The affordable method in establishing a total promotional budget for a company is based on:

Organizing the sales department includes the followings:

The inside sales force includes technical support persons, sales assistants, and telemarketers.

Marketing analysis begins with a complete SWOT company analysis.

Lifestyle is a person's whole pattern of acting and interacting in the world and provides info about consumer values.

Local area marketing uses all areas of promotional mix, but predominantly ____ to convey messages to the local audience.

Revenue management systems are used to maximize a hospitality company’s yield or contribution margin.

It is recommended that companies:

Hospitality Industry distribution channels are:

Which of the following pairs represent common measures of sales volume?

To be effective, each marketing plan must be written _____.

Which of the following are NOT marketing objectives for a PR manager?

Which of the following factors does not influence the structure of a hotel sales department?

Promotional mix - a specific blend of ads, public relations, personal selling used to communicate customer value.

Maturity is a period of slowdown in sales growth because of product achieved acceptance by most of its potential buyers.