Marketing Semester 1 Exam '23

Employees who report unethical or illegal actions of their employees.

the process of gathering information about the external factors that may affect an organization's marketing efforts.

This feeling of post purchase psychological tension or anxiety.

Is what potential consumers make up, which is people with both the desire and the ability to buy a specific offering.

Is the idea that an organization should strive to satisfy the needs so consumers while also trying to achieve goals.

To make, distribute and sell the finest quality

Set of values, ideas, attitudes and norms of behavior that is learned and shared among the members of an organization.

 involves unauthorized use that causes confusion or dilutes the distinctiveness of a trademark

What is not a situational influence that affect purchase decisions?

is a group of people identified as likely customers of a business.

misleading claims and false information can harm consumers and damage brand reputation.

Consumers quickly and automatically make habitual purchase decisions without much thought or information search.

is an easily recognizable symbol, phrase, or word that indicates  a specific product that is legally protected.

encompass factors such as inflation, unemployment rates, and disposable income levels

Marketing efforts to produce, promote and reclaim the environmentally sensitive products.

Is a legal concept that protects the rights of creators and authors of original works.

The internal response that customers have to all aspects of an organization and its offerings?

Refers to the obligations that organizations have an obligation to help the public.

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative

Consumers engage in extensive research and evaluation when making complex and high-risk purchase decisions.

refer to the cultural, demographic, and social trends that influence consumer behavior.

Americans that were born between 1997-2010?

Which people sharing similar values, interests and behavior can be grouped

The actions a person takes in purchasing and using products and services, including mental and social process.

Differentiate your brand from the competition by promoting and showing the positive impact your product or service has.

Analyze your business's strengths, weaknesses, opportunities, and threats to determine your competitive advantages.

The stages a buyer passes through in making choices about which products and services to buy.

To operate the company for sustainable financial growth

What is not a way to reach customers?

uses a protected trademark without permission, causing confusion in the marketplace.

Consumers evaluate their purchase and decide whether they are satisfied or dissatisfied with their choice.

The boundaries between competitive and unethical behavior and the code of conduct in business dealings

are used to inform alleged infringers about the violation and demand to stop the unauthorized use

What is not one of the four P's in Marketing?

What is one of the three concepts of social responsibility?

The moral principles and values that govern the actions and decisions of an individual or group.

allows limited use of a trademark for purposes such as commentary, criticism, news reporting, or education.

a statement of the organization’s function in society that often identifies its goals and beliefs?

If profits are acceptable, a firm may elect to maintain or increase its sales even though profit may not be maximized.

is the money left after a business subtracts its total expenses from its total revenue.

the customer's perception of the worth of your product or service.

the activity or business of promoting and selling products or services, including market research and advertising.

It is external factors beyond the marketers control that affects a marketing decision?

The trade of things of value between a buyer and seller so that each is better off after the trade?

Consumers use a moderate level of information search and evaluation when making less complex purchase decisions.

That organizations are part of a larger society and are accountable to that society for their actions.

SWOT Analysis stands for what?

Activities use electronic communication in the inventory, promotion, distribution, purchase and exchange of productss.

Seeks to meet today's economic, environmental and social needs without compromising the opportunity for the future

What is part of the Consumer Purchase Decision Process?