Home Library Explore SAT

Home Library Explore SAT

Chap. 6 Quiz Sports Marketing Flashcards | StudBud

Explore/Chap. 6 Quiz Sports Marketing

Which of the following is an example of product differentiation in sports?

A licensed product in sports is...

Chap. 6 Quiz Sports Marketing

8 terms·StudBud Administration

Imported from external platform

Flashcards8 cardsFPractice quizPHost liveL

Questions 8

Answers

1
A licensed product in sports is...
Merchandise created by fans
An item with a team’s logo that is legally authorized for sale
Any sports product sold in a store
Equipment used by athletes
2
Which of the following is an example of product differentiation in sports?
Stadiums serving the same food options
A sports brand offering exclusive features on its sneakers
Every athlete using the same training regimen
All teams using the same uniforms
3
Which of the following is an intangible product in sports?
The excitement of watching a live game
A football helmet
A team jersey
A signed baseball
4
What is the core product in sports marketing?
Merchandise
Sponsorship deals
The game or event
Social media engagement
5
Product Enhancements
Making the product harder to use on purpose
Removing key features that users love
features added to the basic product to satisfy additional needs and wants
Decreasing product quality to reduce costs
6
Product Extensions
Are items offered in addition to the product to make it more attractive
Partnering with similar product companies
Expanding Product
Creating a new business
7
What is branding in sports marketing?
Sponsoring a player’s jersey
Only using a team’s mascot for advertising
The act of creating logos
The process of establishing a unique identity for a product
8
What is brand equity?
The physical design of a product
The value a brand holds in the marketplace
The number of followers a team has on social media
The total cost of marketing a brand