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MACS 110 - FINAL QUIZ REVIEW Flashcards | StudBud
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MACS 110 - FINAL QUIZ REVIEW
MACS 110 - FINAL QUIZ REVIEW
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1
Chapter 7 reviews the classic four functions of media. Which is
not
one of them?
Entertainment
Transmission of the social heritage
Maintain status quo
Surveillance of the environment
2
Addiction occurs because even in moderate Internet use, our brains rewire, that is, they alter physiologically.
FB depression
propoganda
neural plasticity
atomization
3
Chapter 10 – In the context of “symbolic interactionism
,”
which of the following propositions is true?
People's perception of the environment depends on communication
All of the above
The media cannot provide indirect experience to humans
Simple and direct dialogue is the only way to communicate
4
According to Knobloch-Westerwick, which of the following media content attributes is relevant to mood management?
hedonic valence
semantic affinity
all of these
excitatory potential
5
Why do one-third of Americans, one million people, not have Broadband Internet access?
Because of the slow internet speed
Because they don't use computers
Because of the rise in cellular data
Because of cost and/or location
6
Chapter 9 - Identifying specific audience segments and reaching them through the most efficient available channel
Targeting
Ice-Age Analogy
Violence Index
Cultural Indicators Projection
7
Chapter 7 - The term _____________ describes the age, gender, income and education of the members of an audience.
demographics
audience plates
social markers
populace matrix
8
What is "Normalized news"?
News broadcasts made up of brief capsulized reports of events
News that most people relate to better because it is about individuals
The concept of media commodities, that news must be attractively packaged
Stories about social movements that generalize threats to the status quo
9
Chapter 7 - Janice Radway's feminist reception research found that many women use romance novels to ...
practice hatred for patriarchal oppression
temporarily escape the responsibilities of traditional gender roles
burn as a form of social opposition
fantasize about homosexual relationships
10
Chapter 7 - Entertainment theory is defined as which of the following:
Social attributes of audience, that is age, gender, income, education
The focus of research attention, ranging from individuals to social systems
Approach to media study focusing on the uses to which people put media
Examines key psychological mechanism underlying audience use and enjoyment
11
Chapter 9 - McCombs believed that agenda-setting happened at two levels, which are…
Object and Attribute
Behavioral and Cognitive
Batman and the Joker
Attribute and Behavioral
12
Chapter 10 - Social constructionism argues that:
An ongoing correspondence of meaning is assumed
Society gives meaning to symbols which come to control the people
Individuals’ power to oppose social institutions is limited
Society’s power to oppose or reconstruct media institutions is limited
13
Chapter 9 - A collective process in which media, government, and the citizenry reciprocally influence one another
Agenda-building
Priming
Facilitating
Agenda-setting
14
Which theory states that a text is made up of signs?
Entertainment Theory
Reception Analysis
Mood Management Theory
French Semiotic Theory
15
Chapter 7 - Wilbur Schramm developed The Fraction of Selection.
expectation of reward / received reward
level of reward / level of effort
expectation of reward / effort required
medium used / expectation of reward
16
Chapter 9: ___________ = how the institutional routines of news production inevitably produce biased news
Meta-analysis
Cognitive Media Research
News Production Research
Media Intrusion Theory
17
Chapter 7 - Stuart Hall: an audience member develops interpretations of content that refuse a "dominant reading"
Preferred reading
negotiated modelling
polysemic
oppositional decoding
18
In the TED Talk video we watched, the argument is made that we become most creative during ...
fights
long walks
boredom
media use
19
Chapter 10 - In symbolic interaction, artificial signs for which there is less certainty of response
signs
signals
symbols
signifiers
20
One reason that internet addiction occurs is because of a phenomenon known as "fomo." What does this stand for?
fear of missing out
fear of musical orientation
fake or malleable ordinance
five of my outlook accounts
21
Chapter 7 - Which of the following is
not
one of the meanings given to activity, as identified by Jay G. Blumler?
utility
intentionality
selectivity
rationality
22
Chapter 9 - Agenda-setting is defined as …
media draw attention to some aspects of life at the expense of others
media don’t tell people what to think, but what to think about
the C-A-B media affects model
media contributes to depression
23
Chapter 10 - Frame analysis
=
how people use ________________ to make sense of everyday life.
norms
social discourse
expectations
experience
24
Tendency for sns profiles to display idealized characteristics that do
not
reflect the user's actual personality
extended real-life hypothesis
idealized virtual identity hypothesis
life is meaningless
digital make-up
25
the Idea that the degree of television’s influence is less critical than the direction of its steady contribution
Ice-age analogy
Mainstreaming
Cultural Indicators
First-order cultivation
26
Chapter 10: in the section entitled 'Advertising: The Ultimate Cultural Commodity,' which of the following is not true?
Advertising is serving only the purposes that advertising itself creates
It attempts to stimulate and reinforce consumption
Advertising's meaning is in the interest of individual consumers
Advertising encourages consumption that serves the interest of manufacturer
27
Chapter 10 - What does the term “typifications” mean, according to Schutz?
Physical objects that can disable people from quickly classifying actions
Descriptive speech that enables people to quickly classify objects
Mental images that enable people to quickly classify objects and actions
Images that are contradictory and cause great difficulty
28
Chapter 11 - Which group of depressed people were the most intense internet users?
children
students
politicians
Trump supporters
29
Chapter 10 - Which theory illustrates that people are controlled by the meanings that were generated by those people?
symbolic interactionism
social behaviorism
none of these
selective processing
30
the more a person feels they have their needs met by media use, the more important media will be in their life
Social Marketing Theory
Media Intrusion Theory
Media Systems Dependency Theory
Framing Theory
31
"The ecosystem of information created by Web algorithms for each individual"
cookies
feedback loop
algorithms
filter bubble
32
A
dual-factor model of Facebook (FB) use
(1) the need to post stasuses, and (2) the need for likes
(1) the fear of missing out, and (2) the need for self-presentation
(1) the need to belong, and (2) the need for self-expression
(1) the need to belong, and (2) the need for self-presentation
33
The lack of access to communication technology among the poor and those in rural communities.
the digital divide
the ice-age analogy
the knowledge gap
resonance
34
Chapter 7 - the usage of_________ for content sharing on the Internet has risen exponentially overe the past 15 years
memes
email
television
digital media
35
Chapter 7 - Choosing content to maintain and maximize pleasure and diminish and minimize pain
Eudaimonic motivation
Hedonistic motivation
Lack of motivation
Parasocial interection
36
Chapter 9 - How is the Spiral of Silence defined?
media have intruded into and taken over politics
study of how news production routines produce biased news
the term for professional practices designed to ensure objectivity
people holding views contrary to those dominant in the media keep quiet
37
Chapter 9 - Which analysis shows that viewers see things on television as congruent with their own everyday realities?
resonance
cultivation
reification
intervention
38
theory that explains how innovations are introduced and adopted by various communities
Early Adopters
Media Intrusion Theory
Information Diffusion Theory
Framing Theory
