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ISEM FALL 2015 Midterm Review Flashcards | StudBud
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ISEM FALL 2015 Midterm Review
What is Label G?
What is Label F?
ISEM FALL 2015 Midterm Review
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Answers
1
What is Label F?
Surplus
Shortage
Price
Equilibrium Point
2
What is Label G?
Supply
Price
Quantity
Demand
3
A source of diversion or physical activity engaged in for pleasure.
Sport
Entertainment
Career
Marketing
4
Act or skill of controlling and making decisions about a business, department, sports team, etc
Segmentation
Marketing
SEM
Management
5
Customers are the individuals that use a product.
False
True
6
Leisure time is also known as “free” time.
False
True
7
Designing, developing, maintaining, improving, & acquiring products to meet customer needs.
Promotion
Product/Service Management
Selling
Channel Management
8
This is an example of what?
Branding
Co-Branding
Cross Promotion
Trade Characters
9
A concert is a non-tangible product, also known as a
Service
Toy
Promotion
Good
10
This is an example of what?
Cross Promotion
Branding
Trade Characters
Co-Branding
11
The third intermediary in the channel of distribution is the
Retailer
Consumer
Wholesaler
Agent
12
The second intermediary in the channel of distribution is the
Wholesaler
Retailer
Agent
Consumer
13
Region, national, and global are all part of what segmenting type?
Behavioral Segments
Psychographics
Geographics
Demographics
14
Hershey chocolate in Pillsbury products is a type of what?
Co-Branding
Product Placement
Trademark
Cross Promotion
15
Understanding the concepts & strategies to develop & target specific marketing strategies
Channel Management
Marketing Information Management
Market Planning
Product/Service Management
16
These symbols represent what?
Trademark
Trade Characters
Cross Promotion
Brand
17
These are what?
Brand Label
Brand Characters
Trademark
Trade Characters
18
Determining how best to get products and services to consumers.
Product/Service Management
Selling
Channel Management
Promotion
19
Attitudes and opinions are all what?
Demographics
Behavioral Segments
Geographics
Psychographics
20
People with a defining set of characteristics that set them apart as a group.
Segment
Market
Target Market
Customers
21
The fourth intermediary in the channel of distribution is the
Consumer
Agent
Retailer
Wholesaler
22
Customer decision to become a repeat customer of a particular brand or product
Sales
Loyalty
Commitment
Satisfaction
23
Call of Duty promoting the new Mt. Dew flavor & Mt. Dew promoting the new Call of Duty is what?
Product Positioning
Reverse Product Placement
Product Placement
Cross Promotion
24
What is Label A?
Price
Quantity
Demand
Supply
25
What is Label E?
Equilibrium Point
Surplus
Shortage
Price
26
What is Label C?
Price
Surplus
Shortage
Equilibrium Point
27
What is Label D?
Quantity
Price
Supply
Demand
28
Developing, promoting, & distributing products to satisfy customers through entertainment
Entertainment
Sports Marketing
Entertainment Marketing
SEM Management
29
Bubba Gump is an example of what?
Product Planning
Reverse Product Placement
Positioning
Product Placement
30
Age, family, and income level are all what?
Psychographics
Geographics
Demographics
Behavioral Segments
31
Positioning is the perception companies want to create in potential customers’ minds
True
False
32
Coca-Cola cups used on American Idol
Product Planning
Positioning
Reverse Product Placement
Product Placement
33
Assigning a value to products and services on the basis of supply and demand
Pricing
Selling
Promotion
Cost
34
Tony the Tiger is what?
Brand
Brand Character
Trademark
Trade Character
35
This is an example of what?
Brand Character
Brand Label
Trade Character
Trademark
36
Purchasing trends fall under which segmenting category?
Geographics
Psychographics
Behavioral Segments
Demographics
37
Carving out a tiny part of a market that has a need but is not being filled
Segmenting
Target Marketing
Niche Marketing
Customer Market
38
A t-shirt is a tangible product, also known as a
Promotion
Toy
Service
Good
39
The channel of distribution starts with the producer and ends with the
Retailer
Agent
Wholesaler
Consumer
40
Gathering and using information about customers to improve business decision making.
Product/Service Management
Channel Management
Marketing Information Management
Market Research
41
Market is the set of all actual and potential buyers of a product or service
True
False
42
Sports is not form of entertainment.
True
False
43
The act of using sports as a platform to market products or services
Entertainment Marketing
Sports Management
Sports Marketing
Sports
44
Consumer is the individual that purchases the product.
True
False
45
What is Label B?
Quantity
Demand
Price
Supply
