New Product Development

An attractive idea must be developed into a _______.

Executives, manufacturing employees, and salespeople are all examples of ________.

What are the two ways that a company can obtain new products?

A detailed version of a new idea stated in meaningful customer terms is called a _____ .

Inviting broad communities of peopleand even the public at large into the new product innovation process is known as

Which of the following is not a potential reason for a new product to fail?

_____ calls for testing new product concepts with groups of target consumers.

Product improvements, product modifications and original products can all be classified as _____.

New product development starts with _______ .

The purpose of idea generation is to create ____ number of ideas. The purpose of succeeding stages is to ___ that number