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Target Market
Target Market
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StudBud Administration
Target market and marketing mix practice
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
The specific group of people a business aims its marketing efforts towards.
Marketing Mix
Marketing Concept
Target Market
Marketing Segmentation
2
If Starbucks launches a new line of healthy juice, what is their target market?
coffee drinkers
Stakeholders of Starbucks
Customers who visit cafes and are non-caffeine drinkers
people who enjoy staying in a cafe
3
Who is(are) Lucky Charm's target market(s)?
Universities
Health conscious adults
Farmers
Children
4
Which of the following would NOT be part of the target market for the Apple Watch?
Senior Citizens
Working Adults (25-45)
Techies
Business Executives
5
Which factor does not belong in Psycho-graphic segmentation?
Personality
Social Class
Marital Status
Lifestyle
6
Which of the following is most likely mass marketed?
Mascara
Mercedes Benz
Napkins
SAT Prep Books
7
Who is(are) Walmart's target market(s)
households on a tight budget
households wanting luxury
restaurant owners
children
8
Who is(are) Dockers' target market(s)?
executive business professionals
15-25 year old men
construction workers
15-24 year old women
