C12_Integrated Marketing Communications

Coupon codes are examples of personal selling.

___ media = coverage brought about through viewer, reader or user interest

Non Paid activities that build up a company image, handle problems, obtain favorable media coverage.

___ media = social media, blogs, mobility media, viral channels and word of mouth are items moved by consumers

_____ is creating, inspiring, and sharing brand messages w/consumers among all 4 types of channels

Content marketing (no longer called advertising ) is made up of several media types. Select all that apply.

The marketing mix is the the same thing as the promotion mix.

Merchandise with sports team logos, corporate logos, organizational names are examples of sales promotions.

___ media = traditional, online and digital promotional channels paid for by the marketer

___ media = promotional channels controlled by the company, including websites, blogs, social media, sales forces, etc/

Along with direct marketing tools, the promotion mix is made up of ____(select all that apply):

Interaction between the company representatives and the customers for the purposes of engagement, revenue, relationships

Radio or television advertising is generally free for organizations.

A paid form of interpersonal presentation and promotion of ideas, goods or services by an identified sponsor =

Short term incentives to encourage the purchase or sale of a product or service =

Digital marketing requires interaction with carefully targeted individual consumers and customer communities.