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MM Advertising Review Flashcards | StudBud
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MM Advertising Review
MM Advertising Review
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Flashcards
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Questions
18
Answers
1
The tobacco strategy is when a company cannot say anything good about their product so they cast doubt instead.
False
True
2
Why might companies spend so much money purchasing data to design their ads?
For a good ROI
Because they have the money to spend
So that they can create need in the market
So that they can selectively share
3
Where are companies getting the information needed to microtarget?
Any information that's out there that other companies have purchased
Information we give to social media
Search history
All of the above
4
Microtargeting uses which of the following segmentation of the market?
geographics
psychographics
behavioral
demographics
5
When companies give money to certain research that they hope will positively support their product.
Cherry-picking
Selective sharing
ROI
Selective funding
6
Cherry picking is a strategy where the certain information picked is what makes the product look either good or bad.
True
False
7
Behavioral segmentation includes:
benefits, patterns, usage rates
local, regional, international
activities, attitudes, personality/values
8
Who might the target audience be for an ad about Life360?
Corporations
Parents/children/families
Individuals
9
Main ad technique:
Bandwagon
Shock factor
Snob appeal
Slogan
10
Microtargeting
Tailoring ads based on demographics and psychographics
Following target audiences to see what they prefer in a product
Small targets
11
Demographic segmentation includes:
marital status
Income
Gender
Age
12
The main ad technique used is:
Shock factor
Ethos/Celebrity endorsement
Pathos/heartstrings
Solgan
13
Who might be the target audience for the ad below?
People who throw parties
Swifties of any age
People who drink Diet Coke or Coke and are also Taylor Swift fans
14
What are the features of a desk?
4 legs
holds whatever you need
either red or blue
solid surface
15
Main ad technique used:
Logos
Ethos
Secret ingredient
Pathos
16
What are the benefits of a table?
can hold pretty much anything you need
locked wheels
4 legs
17
The main ad technique here is:
Facts and Figures
Slogan
Shock factor
Jingle
18
Psychographic segmentation includes:
Activities, attitudes, personality/values
benefits, patterns, usage rates
