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E-Commerce Chapters 1-3 Flashcards | StudBud
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E-Commerce Chapters 1-3
E-Commerce Chapters 1-3
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1
A gathering of people with similar interests online is a(n):
electronic community
social site
virtual community
online friend group
2
A connection that sends data so that it is protected over a connection that can be accessed by the public is a
public network
virtual private network
none of the above
private network
3
Which of the following term refers to the fact that we get less satisfaction of each additional unit we consume.
Law of diminishing returns
Satisfaction effect
Network effect
Law of decreased satisfaction
4
Due to rapidly changing technology, it is difficult to estimate the costs of e-commerce projects.
True
False
5
Which of the following is the Web Revenue Model used by Walmart.com?
fee for transaction
fee for content
free for many, fee for a few
web catalog
6
B2C Electronic Commerce makes up the majority of e-commerce activities.
False
True
7
Which term refers to the removal of an intermediary, for example booking your own travel without a travel agent.
disintermediation
reintermediation
disinterment
reintroduction
8
Which of the following communication modes is being used when you received a personalized offer in the mail?
personal contact
mass media
addressable media
online advertising
9
Which of the following is the Web Revenue Model includes a free basic version of an online app?
fee for content
free for many, fee for a few
fee for transaction
web catalog
10
Putting the customer at the center of the website design is the customer-centric approach.
False
True
11
If your Netflix movie is buffering, you likely wish you had more:
Asymmetric bandwidth
Symmetric bandwidth
Downstream bandwidth
Upstream bandwidth
12
A business model is the set of processes used to achieve the company's goal and make a profit.
True
False
13
When the Target store loses sales because shoppers prefer Target.com, this is:
reintermediation
none of the above
account aggregation
cannibalization
14
Many websites allow you to use their services for free until you reach a barrier that requires you to pay. This is a __
paywall
revenue wall
stop check
money barrier
15
What word refers to the ability of a website to keep visitors at the site?
attractability
new user generation
none of the above
stickiness
16
The testing and evaluation of a website by its owner to ensure it works and is easy for visitors to use is:
usability testing
disintermediation
prototyping
customer support
17
A public network is a leased-line connection between two companies that physically connects their computers.
True
False
18
When a business acquires another business in its value chain, this is called:
upward integration
vertical integration
horizontal integration
downward integration
19
Information that is stored in databases and accessible to users through web searches comes from the:
hidden web
dark web
spider web
deep web
20
Which portion of the government was responsible for the earliest development of the Internet?
Department of Agriculture
Department of Defense
Department of the Interior
None of the above
21
Which of the following terms refers to the fact that a network is more beneficial when it has more users?
Network effect
Law of diminishing returns
Interchange effect
Increased user effect
22
HTTP stands for Hyper Text Transfer Protocol.
True
False
23
A ____ is a computer that decides how to best forward packets of information over the Internet.
switch
repeater
router
circuit
24
A Uniform Resource Locator (URL) is the combination of protocol name and domain name.
True
False
25
Business conducted on a cell phone is called:
N-commerce
D-commerce
l-commerce
M-commerce
26
Store design, layout, and product display knowledge is called merchandising.
True
False
27
A ____ is a collection of rules for formatting, ordering, and error checking data sent across a network.
protocol
packet
domain name
IP address
28
When a person buys a necklace from Walmart.com, what type of transaction is that?
C2B
B2B
C2C
B2C
29
A leased line is a permanent telephone connection between two points.
True
False
30
The way in which a company plans to make money on the Internet is the company's:
Web customer model
Web selling model
Web generation model
Web revenue model
31
Which of the following terms refers to a business transmitting computer-readable data to another business?
Electronic Funds Transfer
First Wave E-Commerce
Electronic Data Interchange
Information Overload