SEMI Semester Review 2

Males between the ages of 18-28, living in Charlotte, living alone, who love the Panthers

These products have seasonal pricing...

A celebrity being paid to give their public support of a product

What is normally at the bottom of a press release?

Managing business consumer emails within a business, allowing them to make last minute changes

Illustration, Copy, Headline, & Business Identification

If an event __________ is longer than four pages it should include a table of contents

A characteristic of event marketing is that it is produced & consumed...

The pricing strategy for a venue tries to maximize revenue with limited seating capacity

Money paid by a company to use another's brand/logo, usually as a % of actual sales

Targeting the market by age, gender, income, occupation, etc...

Money left after taxes are taken from your pay check

Out-of-Home advertising

The local government's tax revenue made off of the Liver-mush festival is a ______ impact

When a business gives a team/event merchandise instead of money to be affiliated with them

A type of sponsorship in which a business has their name attached to a venue or event

A physical part of a product; ex. heated leather seats & I-Watch built in GPS

A product you can touch; pizza, jersey, hat...

When consumers must subscribe to a company's email then also verify acceptance by email...

Strengths, Weaknesses, Opportunities, & Threats

The legal process of giving a company permission to use your brand name & logo

SEM Marketers & the media need to have a __________ relationship

Which of the following is an internal secondary source of information?

What information should a business obtain in order to get it's news release used by a media?

Jessica Simpson being paid to say she use Proactive facial care products and it works

A vital promotional technique used in entertainment marketing

The first Instagram photo featured what animal?

A business's list of their media sources used with times & slots used

Demand that changes when the price changes; non-essential items

Marketing going directly to the consumers; text messages, direct mail, email