7 Functions Of Marketing

Any form of communication used to inform, persuade, or remind the consumers about products.

____ includes both goods and services.

What is the process of gathering information needed to make sound business decisions?

What is the activity of developing, promoting, and distributing products in order to satisfy customers wants and needs?

____ is obtaining and improving a product in response to a market opportunity.

Utility is the activity of getting the money needed to support business operations.

Having goods/services available when customers need/want them is time utility.

____ is changing raw materials into useful products.

Ideas and services are tangible products.

Information utility involves communication with or informing the consumer through salespeople, displays, and advertising

What is the function used to decide how much to charge for a good or service in order to make a profit?

Selling provides customers with the goods and services they want.

____ involves understanding the concepts and strategies used to develop and target specific marketing strategies.

What is the process of deciding how to get goods into customers' hands?