Which is a TRUE statement about using celebrity sports figures to endorse products?

All types of businesses use well-known athletes

Which of the following is an example of a celebrity being used as an "expert" endorser?

A professional bowler endorsing a brand of bowling balls

In which situation might a celebrity endorser have a negative effect on a product?

Does something inappropriate or illegal

Why must companies that use endorsers follow the rules & guidelines established by the FTC?

Endorsements are a form of advertising

Which of the following is an example of a celebrity promoting a service?

A professional golfer endorsing a credit card

Why are people more likely to buy products that celebrities endorse?

People want to be associated with celebrities

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Part 1 Endorsement Quiz

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LAP: More than a Ticket - Endorsement QUIZ Review

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Questions 10

Answers

1
Why do large fund-raisers and major sporting events often invite celebrities to participate?
To increase attendance
To sell concessions
To make donations
To provide entertainment
2
What must a celebrity endorsement ALWAYS reflect?
Findings of the business
Beliefs of other advertisers
Experiences of most customers
Honest opinion of the endorser
3
Which is a TRUE statement about using celebrity sports figures to endorse products?
All types of businesses use well-known athletes
Only retailers use celebrity endorsers
Service businesses do not use sports figures
Celebrities only endorse tangible products
4
Why do some businesses pay college & high school teams to wear a manufacturer's clothing?
To give testimonials
To influence other students
To make positive statements
To serve as spokespersons
5
Which of the following is an example of a celebrity being used as an "expert" endorser?
A professional bowler endorsing a brand of bowling balls
A popular actor endorsing a brand of tennis racquets
A professional golfer endorsing a brand of pain medication
A well-known actor endorsing a brand of breakfast cereal
6
In which situation might a celebrity endorser have a negative effect on a product?
Loses a major tournament to another athlete
Appears in ads for other types of products
Does something inappropriate or illegal
Retires from sport or entertainment career
7
Why must companies that use endorsers follow the rules & guidelines established by the FTC?
Celebrities may limit competition
The FTC regulates television
Businesses need permission to use celebrities
Endorsements are a form of advertising
8
A celebrity paid to use & discuss a product's effectiveness during a lengthy TV commercial is..
providing a personal observation
giving an interview
giving a testimonial
conducting a sales presentation
9
Which of the following is an example of a celebrity promoting a service?
A popular comedian wearing a brand of athletic shoes
A famous actress recommending exercise equipment
A professional golfer endorsing a credit card
A former boxing champion advertising gas grills
10
Why are people more likely to buy products that celebrities endorse?
Celebrities endorse only the best products
People want to contribute to a celebrity's income
People want to be associated with celebrities
Celebrities endorse products that everyone needs

Part 1 Endorsement Quiz Flashcards | StudBud