Select all that apply: What are the common SEO mistakes?

Using poorly-written content, Not optimising for right keywords

What is Google My Business?

Local business directory that allows you to showcase your business online.

What is Google Knowledge Graph?

Improve search engine’s results with semantic-search information gathered

What is Google Sitelinks?

Hyperlinks to website subpages that appear under Google listings

Select all that apply: What are the most important Google ranking factors?

Content Optimisation, Schema code

What are the two types of SEO?

On-page & Off-Page Optimisation

What are the three types of search queries people generally make?

Transactional, Informational & Navigational Queries

When researching keywords, what questions should you ask yourself?

Is the keyword relevant to your website's content?

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DIgi Uni Final Exam

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Questions 10

Answers

1
Select all that apply: What are the common SEO mistakes?
Using poorly-written content
Not focusing on link quantity over link quality
Not optimising for right keywords
Having unique title tags and meta descriptions
2
What is Google My Business?
Local business directory that allows you to showcase your business online.
Uses local results to suggest some options
Identifying the search terms that your customers enter
These normally appear at the top of a SERP
3
What is Google Knowledge Graph?
These normally appear at the top of a SERP
Local business directory that allows you to showcase your business online.
Improve search engine’s results with semantic-search information gathered
Used for referring to the visitors that land on your website
4
An action that's counted when someone interacts with your ad.
Conversion
Impression
CTR (Click Through Rate)
Clicks
5
What is Google Sitelinks?
Google’s own advertising service
Hyperlinks to website subpages that appear under Google listings
Improve its search engine’s results with semantic-search informat
Local business directory that allows you to showcase your business online.
6
Select all that apply: What are the most important Google ranking factors?
Robots.txt
Content Optimisation
SERP
Schema code
7
What are the two types of SEO?
On-page & Off-Page Optimisation
Keywords & Mapping
Google Analytics & Google Ads
SEMrush & Deepcrawl
8
Best ways to optimise a page’s rankings is to ensure that the keywords you want to rank for are prominently used in?
titles, text, and metadata.
navigation elements of the site
All of the above
the editorial calendar.
9
What are the three types of search queries people generally make?
Inquisitive, Purposeful & Random Queries
Transactional, Informational & Navigational Queries
Random Queries, Curious & Inquisite
Curious, Questionable & Fake News Queries
10
When researching keywords, what questions should you ask yourself?
All of the above
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search
Will they be happy with what they find?

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