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Year 9: IYM Topic Business and marketing Quiz 3 Flashcards | StudBud
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Year 9: IYM Topic Business and marketing Quiz 3
Year 9: IYM Topic Business and marketing Quiz 3
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Business and marketing
Flashcards
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Questions
19
Answers
1
An
advertising technique
that emphasises that this is what you need to be part of the crowd?
Plain Folk
Testimonial
Fun People
Bandwagon:
2
What type of advertising technique is used in the
baby icecream
commercial
'
?
Creative energy
ordinary people
Creative 'Humour'
snob appeal
3
Advertising techniques used in "Beats by Dre " Commercial?
Ideal Family and Ideal Kids
facts and statistics
homour and emotional appeal
Using a famous celebrity/sportstar to endorse the brand
4
What message is conveyed in this ad by Android?
All of the above
Don't be a bully, accept people's differences
Be a bully
Be together - not the same!
5
What is the advertising message in the Nike "Find Your Greatness"commercial?
ALL of the above.
If you want to be part of the team, wear NIKE.
Ordinary people (NOT just athletes) can celebrate greatness.
Nike: providing the gear you need to be the best you can be.
6
Advertising strategy used in the following
Jordan
commercial?
corporate sponsorship
All of the above
Celebrity endorsement
celebrity sponsorship
7
The image shown is an eg. of how companies use _to prompt instant recognition of their brand?
brands
images
logans
Logos
8
The make up of people who advertisers want to sell to is known as what?
Holographic
Snob appeal
Demographics
Digital activeness
9
Advertising technique, used in this commercial for Old Navy clothing in the USA?
celebrity appeal
Be part of the crowd - (Bandwagon effect)
emotional appeal
facts and statistics
10
The ad by
World Wildlife Fund
uses what type of technique to draw attention to
Climate Change?
Celebrity Appeal/endorsement
Facts & Statistics
Emotional Appeal
Fear: We need to stop Climate Change before it changes us!
11
Advertising is a form of _ intended to persuade an audience to purchase a product or services?
Communication
Revenue planning
Market planning
Sales
12
The message from the following
Gatorade
commercial?
You will be excel at sports if you drink Gatorade.
Hard Work & peak performance = Gatorade
The ideal drink for athletes to perform at their best.
Energy drinks are essential for peak performance
13
What is an
advantage
of identifying a
TARGET MARKET
in promoting a product or service?
Specific groups of people can be targetted more precisley.
increases demand
sales promotion
increases competition
14
McDonald's sponsorship of the FIFA World Cup is an example of;-
Sporting promotion
Corporate Sponsorship
Celebrity sponsorship
sport advertising
15
Advertising technique
used to appeal to people's emotions in the following CocaCola commercial?
Success
Happy Family
individuality
bandwagon
16
What is the aim of product advertising?
Makes people want to buy your product
Sets your product apart from your competitors
All of the above
Encourages brand loyalty
17
When a product or brand is embedded in entertainment & media, such as TV & movies?
Product Placement
All of the above
Guerrilla advertising
Convert advertising
18
The message conveyed in the
Chanel Coco
advertisment?
For an elite class of people, definitely not mainstream.
Snob Appeal: Associates brand with style , luxury & glamour
Bandwagon
All of the above
19
What type of advertising strategy is used in this commercial for Diet Coke?
Celebrity Endorsement
Corporate Sponsorship
Celebrity Sponsorship
Celebrity Promotion