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Advertising Unit 2: Effective Advertising and Sales Promotion Flashcards | StudBud
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Advertising Unit 2: Effective Advertising and Sales Promotion
Advertising Unit 2: Effective Advertising and Sales Promotion
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StudBud Administration
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Developing an effective ad campaign & marketing research for advertising.
Flashcards
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Questions
20
Answers
1
Generally, an advertising campaign objective could include all of the following except
collect research data
encourage trial purchase
communicate product benefits
build brand awareness
2
Sum of the results produced by a team
sampling
synergy
push money
survey
3
The fourth step of the marketing research process is to
report and present the data
identify and define the problem
develop the research design
collect data
4
The desired results of an advertising campaign are
build brand awareness
communicate product benefits
encourage trial purchases
all of the above
5
Organized approach of generating a large number of ideas in a group setting
research
push money
synergy
brainstorming
6
Which of the following is an advantage of secondary market research?
the data are always current & never outdated
less expensive than primary research
the data provide a competitive advantage
uses observation used to view consumer's reactions
7
A smaller group that is representative of the target market
sample
deal loader
target market
synergy
8
Advertising creativity is associated with which of the following concepts
all of the above
a new way of thinking
attention-grabbing & memorable events
fresh, new ideas
9
Marketing research is the process of ___ the data needed to solve marketing problems
analyzing
all of the above
planning
collecting
10
Small number of people who were recruited to discuss a topic being studied
synergy
focus group
sample
creative brief
11
When an ad is generating buzz by getting people talking, it is building
momemtum
synergy
sales
concreteness
12
The plan that specifics how the marketing research process will be implemented is known as the
annual report
research design
data analysis
research approach
13
Description of what the advertising campaign is to accomplish
creative brief
survey
premium
brainstorming
14
A organized method for collecting & reporting information need to make marketing decisions
secondary marketing research
marketing-information system
marketing research
primary marketing research
15
The objective that every company strives to meet
brand loyalty
brainstorming
trial purchases
sample
16
Certificate that entitles the buyer to a price reduction on a product or service
premium
coupon
rebate
17
Reward offered by manufacturers to retailers in exchange for supporting a manufacturer's brand
rebate
trade allowance
coupon
coupon
18
Process of analyzing data previously gathered for other purposes
primary market research
marketing-information system
secondary market research
MKIS
19
All of the following are limitations of marketing research except
it is expensive
it is not an easy task
it depends on the accuracy of the data collected
it increases the risk of doing business
20
Process of collecting data for the first time to use in solving a specific problem
brainstorming
primary market research
secondary market research
synergy
