Entrepreneurship Chapter 6 Review

Customers who like to purchase products and services from companies they know demonstrate:

___________keep businesses from either entering or succeeding in an industry

A complete picture of a business's prospective customers

A feature that makes a product more desirable than its competitors

A collection of businesses with a common line of products or services

customers who buy for personal use are in what market segment

Customers who buy for business use are part of the

Statistical data that describes a given market by criteria like age, gender, and income

The process used to do market analysis

is the tendency to buy a particular product.

The particular group of customers a business seeks to attract

Statistical data that describes a given market by criteria like personality and opinions are