What are demographics?

Studies of population based on statistics like gender & age

What does ASIC stand for?

Australian Securities and Investments Commision

What is a government influence?

Marketing decisons affect by government legislations

What does the ASIC do?

Enforces the Australian Consumer Law in financial situations

What is price discrimination?

Charging different prices to each consumer for the same item

A time frame the supplier garantees the product will work, The refund of deficient products in a set period of time

Telemarketers calling asking for surveys, but selling items

What does ACCC stand for?

Australian Competition and Consumer Commission

What is an economic influence?

The state of the economy, which influences customer demand

What does the ACCC do?

Enforce the Australian Consumer Law

What sugging stand for/derive from?

Selling Under the Guise of Research

Which of these are consumer laws?

The Competition and Consumer Act (2010), Australian Consumer Law (2010)

What is a socioculteral influence?

Grouping customers refering to social & culture factors

What is a psychological influence?

The behavioural basis for customer choice

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Business Studies HSC: Marketing

16 termsStudBud Administration12 plays

A short business quiz on the key terms on the marketing section of the course.

Flashcards16 cardsFPractice quizPHost liveL

Questions 16

Answers

1
What are demographics?
Studies of population based on statistics like gender & age
Studying the gender/age of the customer base
Demonstrations of the product graphics
All of the above
2
When does deceptive and misleading advertising occur?
When a representation of a product is misleading
All of the above
When the promotion of a product or service is false
When a business uses false or misleading information to sell
3
What does ASIC stand for?
Annual Standard Island Commissionn
Australian Securities and Investments Commision
Australian Supply Investments Criteria
Australian Standard Import Costs
4
What is a government influence?
Marketing that is influenced by government decisions
When the governement enforces promotion laws on a business
When a business is not required to follow a specific law
Marketing decisons affect by government legislations
5
What does the ASIC do?
Enforce security laws and legislations
Enforces the Australian Consumer Law in financial situations
Re-enforce the consumer laws through investment checks
Enforce the Australian Consumer Law in security situations
6
What is price discrimination?
Misinforming customers of the correct prices of products
Charging different prices to each consumer for the same item
Selling products above an ethical cost to the consumers
Discrimination towards the economic values of the community
7
What is a warrantee?
A time frame the supplier garantees the product will work
Set period time a business will refund all products
A contract stating a business will always refund products
The refund of deficient products in a set period of time
8
What is sugging?
Telemarketers calling asking for surveys, but selling items
Telemarketers trying to sell religion over the phone
An ethical practice
People who call up for surveys and then say thanks and leave
9
What does ACCC stand for?
Australian Consumers and Competion Criteria
Australian Consumer's Customisation Costs
Annual Christmas Costing Cake
Australian Competition and Consumer Commission
10
What is an economic influence?
Changes in the ecosystem which will products available
When a company raises their profit margin
How consumers lessen their ecological footprint
The state of the economy, which influences customer demand
11
What does the ACCC do?
Enforce the Australian Customers Legislation
Enforce the Australian Consumer Criteria
Enforce the Australian Consumer Law
Enforce the Australian Competition Legal Requirements
12
What are implied conditions?
Implied quality promises of a good or service
Actions necessary or required for the costs paid
All of the above
Sets out the purspose of promises within business contracts
13
What sugging stand for/derive from?
Selling Under the Guise of Research
Selling Under Garantee
Secret Underground Groups
Standard Garantees
14
Which of these are consumer laws?
The Competition and Consumer Act (2000)
The Competition and Consumer Act (2010)
Australian Consumer Law (2000)
Australian Consumer Law (2010)
15
What is a socioculteral influence?
Marketing to potential customers with social events
Grouping customers refering to social & economic factors
Grouping customers refering to social & culture factors
Products influenced only by the demographic of the consumers
16
What is a psychological influence?
The behavioural basis for customer choice
Influence from the psychic experiences had by customers
Customer mentality leading to sales
Theraputic influences on customer's product choices

Business Studies HSC: Marketing Flashcards | StudBud