Unit 3- Product Life Cycle

Question 1

When a company allows other organizations to use their brand, brand mark, or trade character through paying fees

Accepted Answer

Brand Licensing

Question 2

Which of the following is not a function of Packaging?

Accepted Answer

Combines two products into one

Question 3

Legal protection of your brand

Accepted Answer

Trademark

Question 4

Different colors attract customers and project an image... blue typically shows which of the following things?

Accepted Answer

Cleanliness and knowledge

Question 5

-Apple -Continues to launch new products, yet stock price has remained stable over past 2 years

Accepted Answer

Maturity

Question 6

What is the main function of a grade label?

Accepted Answer

Gives information about the product ingredients and information

Question 7

A store’s brand

Accepted Answer

Private Label

Question 8

Brand mark with human characteristics

Accepted Answer

Trade Character

Question 9

A ___________ is a unique symbol, lettering, or other design element used to represent a brand/product.

Accepted Answer

Trademark

Question 10

-Sears -Retail -Closed 188 store over the last 2 years to stop bleeding $

Accepted Answer

Decline

Question 11

-Halo Top -Ice Cream -Recent success has led to new vegan options to appeal to new customers

Accepted Answer

Growth

Question 12

Visual identity of a brand

Accepted Answer

Brand Mark

Question 13

Which strategy is most commonly used with College logos?

Accepted Answer

Licensing

Question 14

A well known brand

Accepted Answer

National

Question 15

When one manufacturer makes two different types of brands

Accepted Answer

Co-Branding

Questions 15