A-Level Media Terminology and Theory

McLuhan proposed (in 1964) that the world would become a ....

Dominant groups keep control by winning consent of masses by messages in cultural entertainment

Control and power is in the hand of media owners and producers

Audiences can be _______ or ____________

The theory that screen based simulated reality seems more real to us than actual reality

As a PSB the BBC's remit is to inform...

Which of these fit into the idea of 'global village'?

The process of filtering, selecting, deleting and distorting...

Dyer's utopian pleasures model..

Visual signifiers associated with a particular genre.

Audiences actively use media for 4 main purposes: identity,information, entertainment & social:

Which of these two are features you may find in postmodern texts

The idea that media can affect audiences’ behaviour and attitudes.

instance of public anxiety response to a problem, a threat to the moral standards of society.

Roland Barthes says objects have two levels of meaning...

a consumer who becomes involved with designing or customizing products for their own needs.

Which of these are from Young and Rubicam's Consumers

Media products or institutions combine to maximise profit

The idea that celebrities and icons are created by institutions for financial gain

Stuart Hall believes we mostly interpret text s in the way intended (dominant) other two are:

Some narratives are driven by the juxtaposition of opposites...

Feminist theory: Laura Mulvey 'male gaze'

Texts can be polysemic, they have...

Which of these are a feature of mise en scene

Verisimilitude means...

The idea that over a period of time, prolonged exposure to media desensitises audiences..

The idea that media can affect audiences’ behaviour and attitudes.

Theory of advertising that focuses on appealing to human needs...