Chapter 13 & 14

People could be a fifth "P" in the marketing mix.

If the rate of a column inch is $5 & the ad is 3in. L x 4 columns W, what is the total cost?

Advertising is part of the marketing function called

The goal of test-marketing a product is to

Selecting the right channel of distribution is part of the marketing mix strategy called

What is market segmentation?

The main means of communicating to a large audience: broadcasting, publishing, and internet.

A single exposure to an advertising message.

Distribution includes all of the following except

Why do companies advertise?

A company wants to reach 7,000 viewers with a CPM of $10. What is the total cost to air the ad?

What forms of media does television include?

How many steps to product development?

One or more intermediaries between a producer and a consumer.

A business that specializes in developing ads & ad campaigns for its clients.

Publicly promoting a product/service to attract or increase interest.

Which term refers to a channel of communication?

A company focusing its market research/marketing mix strategies on the people most likely to buy its goods/services is

Demographics

A series of ad messages that share a single idea & theme.

What is another name for the 4 p's?

Ads that are sent by mail to people's homes and businesses.

Transit advertising is mainly used in rural, sparsely populated areas.

Why do advertisers rely on media measurement?

To market a product successfully, a company has to

______ is getting the money that is necessary for setting up and running a business.

The number of people exposed to an ad.

The function of marketing that involves decisions about how much to charge for products and services is called

What is the last step in product development?

Direct-mail advertising really isn't used anymore.

The time period in which the network TV or radio audience is the largest.

Ads that appear in a new browser window when you first log on to a Web site.

The division of a market for a product into groups of customers who have the same needs and traits.

Once the idea for a product is generated,

Newspaper advertisements have a long advertisement lifespan.

Selecting advertising media and deciding the time and space in which the ads should appear.

There are how many functions of marketing?

Which is a part of marketing mix?

What is a test market?

Demographics do not include

A unique TV ad that usually lasts about 30 minutes advertising a product/service.

A pathway to get products to consumers.

Direct distribution is when a product goes directly from the producer to the consumer.

Marketing a CD requires the same strategy as marketing diamond earrings.

Where can you often find transit advertising?

Radio ads...

Which is NOT an example of print media?

Which is a function of marketing?

Television advertisements...

Broadcast media includes TV, radio, and billboards.

Magazines are of little use to local advertisers who promote a "limited-time only" offer.

A break-even point is where total revenue equals total cost of developing and offering a product or service

The media cost of exposing 1,000 readers or viewers to an advertising impression.

What is a market?

Ads that are displayed across the top or bottom of the web page.