Which are most likely to be examples of unreliable market research data? Data that is:

Collected from a group of friends & Out of date

Which of the following best describes 'primary market research'?

Data collected first-hand for a specific purpose

Which of the following best describes the term market share?

The percentage of total market sales sold by one business

Which of the following statements relates directly to quantitative data?

How a customer feels when they buy a product

Which is most likely to be a benefit of collecting data via focus groups?

Detailed information can be collected about consumer tastes

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GCSE Business Studies - Topic 1.2.1 & 1.2.2

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Multiple choice questions for Topics 1.2.1 and 1.2.2 of Edexcel GCSE Business Studies

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Questions 10

Answers

1
Data regarding total market sales and individual business sales in that market can be used to calculate:
Market share
Break-even
Profit
Cash flow
2
Which two of the following are examples of secondary research?
Questionnaires & Web sites
Surveys & Government reports
Surveys & Focus groups
Web sites & Government reports
3
Which are most likely to be examples of unreliable market research data? Data that is:
Specific to the business & Free from bias
Typical of the target market & Specific to the business
Typical of the target market & Free from bias
Collected from a group of friends & Out of date
4
Which is most likely to result in the gathering of qualitative data?
How often?
When?
How many?
Why?
5
Which of the following best describes 'primary market research'?
Data collected first-hand for a specific purpose
Data already collected for a general purpose
Data collected first-hand for a general purpose
Data already collected for a specific purpose
6
Which of the following best describes the term market share?
The percentage of total market sales sold by one business
The process of gathering and analysing data
The total sales of a market in terms of value or volume
The group of customers at which a good or service is aimed
7
Which would a start-up use to quickly find out about the number of competitors in the local area?
Internet
Questionnaire
Survey
Focus group
8
An independent coffee shop offers customers a wide selection of coffee types. Which customer need is being met?
Choice
Price
Convenience
Quality
9
Which of the following statements relates directly to quantitative data?
How a customer feels when they buy a product
What motivates a customer to buy a product
The number of customers that buy a product
Why a customer chooses one brand over another
10
Which is most likely to be a benefit of collecting data via focus groups?
They are quick and inexpensive to conduct
A large sample size is usually involved making the data fully reliable
Detailed information can be collected about consumer tastes
The data collected is usually quantitative and easy to analyse

GCSE Business Studies - Topic 1.2.1 & 1.2.2 Flashcards | StudBud