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explain about 4P
Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
Lifecycle of a Destination - Jobs are lost, economy is effected… area must diversify
Stagnation Stage
Rejuvenation/Stability/Decline
Involvement Stage
Consolidation Stage
2
When tourists continue to pay high prices to visit exclusive five star resorts this reflects the:
Veblen effect
Marketing effect
Media effect
Promotional effect
3
The promotion mix includes _________.
Advertising and Personal selling
Advertising and Public relation
advertising, public relations, personal selling and sales promotion
Personal selling, sales promotion and Advertising
4
Which Items are in the Marketing Mix?
The Rock, Paper, Scissors
Income Statements Balance Sheets, & Statement of Cash Flows
Addition, Subtraction, Multiplication & Division.
Price, Product, Promotion, and Placement.
5
When a destination is fully developed and has high visitor use, it is at the __ lifecycle stage
Conception
Building
Maturity
Decline
6
The term marketing refers to
New product concepts and improvements
A philosophy that stresses customer satisfaction
Advertising and promotion activities
Selling
7
What is dark tourism
Themed park holiday, for example Disneyland
Travelling to receive health treatment
Choosing a holiday by researching through media
Visiting a place associated with tragedy, death or suffering
8
Advertising a price of $99 rather than $100 is an example of:
competitive pricing
Socially responsible pricing
Cost based Pricing
psychological pricing
9
The marketing mix is composed of...
4 Ps
4 Cs
4 Bs
4 Ts
10
Harvest pricing strategies typically occur in which stage of the resort lifecycle?
Maturity
Stagnation and Decline
Developmental
Exploratory
11
The place that a product occupies in the mind of a prospect or customer relative to a competitor’s products is known as:
Repositioning
Branding
Positioning
Commitment
12
How does a travel and tourism company cut costs in order to respond to threats?
Advertising and promotion
Changing the organization structure
Merging with another company
Economies of scale
13
Branding __________
To differentiate the product or service from others
A name, term, symbol or design
Give benefit that the consumer seek from the product
All of the above
14
If destination managers can understand levels of place attachment that visitors have with destinations, they can design
True
False
15
Volume pricing objectives relate ______________ and _________________.
profit and losses
Numbers of visitors, their transport
market share, profit levels
sales volumes, market share
16
Lifecycle of a Destination - facilities no longer being built and are overused & rundown
Rejuvenation/Stability/Decline
Consolidation Stage
Involvement Stage
Stagnation Stage
17
What is the final step of the Butler Lifecycle?
Development
Involvement
Consolidation
Stagnation
18
What is an EFFECTIVE product? Is the product...
a fidget spinner
people want to sell – that specifically targets consumers?
people want to buy – that specifically meets their needs?
aesthetically pleasing and at a cheap price?
19
The main stages of the product lifecycle are
Introduction, maturity, decline
Maturity, growth, decline
Introduction, growth, perishable, maturity
Introduction, growth, maturity,decline
