Marketing Basics Unit Weekly Wrap Up 1

Which of the following is not one of the 4 P's of marketing?

The amount of money a customer will pay for the product; value of money placed on product

This type of marketing achieves goals by using creative methods instead of spending lots of $$$

An approach that gives employees the power to solve problems with customers

Using entertainment of news to create a buzz about your product, service, or idea

Any form of communication a business uses to inform, persuade, or remind its customers

Focuses on developing loyal customers who will make repeat purchases

All of the marketing mix elements are related, and they must work together to achieve success

Planning, pricing, promoting, selling, and distributing products to meet customer needs

Meeting customer needs and wants while still earning a profit is known as what?

Involves all of the methods of getting the product into the customers hands

Anything offered to a customer, can be a tangible item, service, idea, or organization

Before the development of a money system, ________ was the method of exchange used

Placing the right product in the right hands at the right time so it will get seen