Marketing Basics -Ch 2 Marketing Concepts Flashcards

1

Where your target market lives

2

Which generation is most likely to live in a 1 parent home?

3

What ethnic market is most likely to buy from a company that gives back to the community?

4

People who actually use the product

5

Money left over after taxes

6

Age, Income, Gender, Ethnicity

7

Focusing all marketing decisions on the specific group of people you want to reach

8

Aspects about your target customers personality

9

Product, price, place, promotion

10

Geographic area of the country where people move fast, speak fast and can be taken as rude

Marketing Basics -Ch 2 Marketing Concepts