Duplicate of Marketing Plan

example of secondary research

method of converting product into cash

the point where products are made available to customers

How customers are informed about the product

What are the components of a well-crafted brand positioning statement?

collection & analysis of data that helps you identify the needs & wants of potential customers

Consists of a group of customers who share a similar set of needs and wants

process of continuously satisfying the customer at a profit

it describes gender, age, income, occupation, education, religion, race, social class

example of primary research