Review of Rhetoric

Question 1

Which is your personal favorite?

Accepted Answer

Max & Prime Video, Other? Be prepared to share!, Netflix & YouTube TV, Disney+ & Hulu

Question 2

An ad that uses this rhetorical strategy will try to get you to see the company as reliable, honest, and credible.

Accepted Answer

Ethos

Question 3

"There's no price for peace of mind. Our advanced security systems will protect the well-being of your family."

Accepted Answer

Pathos

Question 4

Which of the following choices would diminish a writer's credibility?

Accepted Answer

Telling a fictitious story solely for entertainment purposes

Question 5

Which is your personal favorite?

Accepted Answer

Chipotle, Chick-Fil-A, McDonald's, Other? Be prepared to share!

Question 6

Which of the following correctly defines target audience?

Accepted Answer

The specific group of people a message is intended to reach.

Question 7

Knowing your target audience helps you tailor your message, language, and style to be more effective and persuasive.

Accepted Answer

True

Question 8

Which is your personal favorite?

Accepted Answer

Other? Be prepared to share!, Starbucks, Dunkin' Donuts, Einstein Bros

Question 9

Identifying the target audience involves considering demographics, interests, needs, & existing knowledge of the topic.

Accepted Answer

True

Question 10

Which is your personal favorite?

Accepted Answer

Other? Be prepared to share!, Airpods, Bose, Beats

Question 11

Which is your personal favorite?

Accepted Answer

Spotify, Apple Music, Pandora, Other? Be prepared to share!

Question 12

What is rhetoric?

Accepted Answer

The art of using language effectively to persuade or influence others

Question 13

Why might a company ask a celebrity to endorse their product?

Accepted Answer

The answers to red and yellow are both likely reasons.

Question 14

Identify the appeal: Michael Jordan is superior to LeBron James because Jordan won 6 championships & James only won 2.

Accepted Answer

Logos

Question 15

What makes an effective advertisement?

Accepted Answer

All of the above!

Question 16

Identify the appeal: "Nearly 25% of all car accidents are caused by drivers using cell phones while driving."

Accepted Answer

Logos

Question 17

In rhetoric, logos refers to:

Accepted Answer

the use of logic and reason to persuade an audience.

Questions 17