What is one of the main disadvantages of outdoor advertising?

People often pass by too quickly to notice them

Define Demographics in marketing

Common characteristics of a group e.g. age, gender, income.

Which Items are in the Marketing Mix?

Price, Product, Promotion, and Placement.

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Business management test 4 Review

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Questions 15

Answers

1
What is one of the main disadvantages of outdoor advertising?
They often make no sense
The print is often to small to read
People often pass by too quickly to notice them
Bad weather
2
Which form of advertising cuts cost on media, ad production, and creative expenses
Co-op Advertising
Television Advertising
Informercial Advertising
Yellow Pages Advertising
3
Which is NOT a part of A.I.D.A
Development
Interest
Action
Awareness
4
Within this concept, a business will try to persuade consumers to buy more products.
Production Concept
Selling Concept
The Marketing Concept
Product Concept
5
The marketing mix can also be called
the 4 P's
the target market
marketing plan
customer base
6
The four p's of the marketing mix are Product, Position, Promotion, and Price
False
True
7
With television advertising, at which point during the year is it common for bidding wars for time slots to take place?
I have no idea
Second Quarter
Fourth Quarter
First Quarter
8
What is advertising?
All of the Above
Sales Promotion
Paid Promotion
Publiciity
9
Define Demographics in marketing
Someone who consistently uses crude and vulgar language.
Very Realistic Pictures on a video Game.
A car race where the last car still running wins.
Common characteristics of a group e.g. age, gender, income.
10
This is the most operations oriented concept out of any other marketing concepts
The selling concept
The production concept
The marketing concept
The product concept
11
The ____ consists of the four main elements of marketing
marketing
market
marketing mix
marketing concept
12
A specific group of people whose wants & needs you try to meet with a marketing mix.
word of mouth
target market
buying motive
social class
13
Which Items are in the Marketing Mix?
Income Statements Balance Sheets, & Statement of Cash Flows
Price, Product, Promotion, and Placement.
Addition, Subtraction, Multiplication & Division.
The Rock, Paper, Scissors
14
Market segment is a group of consumers who respond in a similar way to a given set of marketing efforts.
False
True
15
What does the marketing strategy do
project the profitable sales
identify the target market
identify the company's strengths
puts the marketing plan into action

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