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comm 370 final review
comm 370 final review
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final review #publicrelations
Flashcards
30 cards
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Practice quiz
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Host live
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Questions
30
Answers
1
When corporations give money to support causes, that is called
Cause support
Corporate social responsibility
Cause-related marketing
Philanthropy
2
True or false: Most crises are created by internal mistakes.
False
True
3
What does a lobbyist do?
Schmooze
Clean lobbies
Make sure client's plans are legal
Help promote their client's legislative agenda
4
In PR, most advertisements are...
Never used
Public service announcements (PSAs)
Unacceptable
Funny
5
What is an astroturf group?
A fake grass roots group
A special interest group
A group of astronauts on the ground
A group that promotes use of artificial grass
6
IMC stands for
Intimate message control
Important media concepts
Integrated marketing communications
Interesting marketing content
7
Most people's feelings about corporations are...
Wrong
Positive
Non-existent
Negative
8
Because social media is so popular...
Word of mouth is more powerful than ever
Employees can't get their work done
Companies only target people with phones
Old tactics are no longer necessary
9
If you are proactive in crisis communications,
Your reputation will be enhanced
You don't need a crisis plan
A crisis will never happen again
You may stop a crisis from arising
10
A document that provides the "5 W's" about a product or service is called...
A fact sheet
A news release
An electronic release
A 5 w sheet
11
Which medium is best for conveying emotion?
Television
Print
Internet
Radio
12
Third party endorsement from a journalist is called...
Paid media
Journalistic endorsement
Earned media
A good thing
13
Which of these does not belong in a media kit?
News release
Fact sheet
Graphics
Employee handbook
14
A PR firm may use a satellite media tour...
When there are no other options
To save money and time
Very rarely
When their clients launch satellites
15
What is cause-related marketing?
Giving stuff away for a cause.
Marketing that you do cause you have to.
When companies support a cause with money.
Tagging products with a cause to sell stuff.
16
One advantage of the internet over traditional media is...
There is no advantage
Interactivity
You can plan all strategy in advance
Traditional media is for olds
17
A good news release...
Sells the product well
Is rarely used as a tactic
Should be as long as possible
Must be newsworthy
18
Why are companies interested in reaching the LGBTQ community?
They have a lot of money
They use a lot of products
They like to use the internet to make buying decisions
They are loyal to the brands that support their cause
19
Generation Y/Millennials are also called...
Young people
The E generation
College students
The lost generation
20
Due to the rise of social media, customer service...
Is more important than ever
Isn't a separate department anymore
Customers? Who needs customers?
Is no longer important
21
Companies undertake CSR campaigns in order to...
Give employees extra work
Fulfill government requirements
Make money
Enhance their reputation
22
When a number of different factors shape a crisis response, that is called...
Factorial response
Reputation crisis plan
Contingency theory
Crisis management
23
Social media strategists try to engage audiences with interesting content because...
It may increase brand loyalty
Content is king
It will get them to spend more money
Attention spans are short
24
A capital campaign is...
A promotion to encourage use of capital letters
A fundraiser for "bricks and mortar"
When lobbyists go to Washington
The most important campaign
25
Another name for government public relations is
News you can use
Public information
Government information
Public news
26
When a company admits and regrets a mistake that creates a crisis, that is called
restitution
compromising
blame the victim
full apology
27
Non-profits use PR to...
Recruit volunteers
Promote their services
All of these things
Raise money
28
What is an online newsroom?
Part of a corporate website where press releases are shown.
A place to get your news online.
A new source of employment for journalists.
Where tv stations rebroadcast their news reports.
29
VNR stands for...
Video not radio
Very noisy rascal
Very nice results
Video news release
30
What is B-roll?
Additional video footage provided in a VNR
Bunny chow
Public relations advertising
A contingency strategy
