International Marketing -Product Concepts Flashcards

1

Is a good, service, or idea- consisting of intangible and tangible attributes

2

Is a product that is standardized around the world. For example, Coca cola sells water in every market it operates in.

3

The same brand is used all around the globe. For example, Nike uses its brand wherever it operates.

4

Inca cola is only sold in Peru

5

The land cruiser is sold only in the Arabian gulf region, Australia and South Africa

6

Is a bundle of images and experiences in the customer’s mind

7

BMW has a unified campaign and is offered in all regions around the globe

International Marketing -Product Concepts