MKT 315 Final Exam Prep

Question 1

When a firm tries to place its products in as many outlets as possible. This is known as _____.

Accepted Answer

Intensive Distribution

Question 2

What stage of the personnel selling process "ensures that the customer is satisfied?"

Accepted Answer

follow up

Question 3

Identify the organization that governs world trade.

Accepted Answer

World Trade Organization

Question 4

The information sent by a source to a receiver in the communication process is called ______.

Accepted Answer

a message

Question 5

______ makes a website more visible through search engines without paid placements.

Accepted Answer

Search engine optimization (SEO)

Question 6

Which one of these represents the profit equation?

Accepted Answer

Total Revenue minus Total Costs

Question 7

With a _____, a salesperson is paid a salary plus a commission on sales or profits generated.

Accepted Answer

combination compensation plan

Question 8

The blending of different communication and delivery channels is called ______.

Accepted Answer

multi-channel marketing

Question 9

When a receiver assigns meaning to encoded symbols by advertisements, it is called ______.

Accepted Answer

decoding

Question 10

_________ is often the method employed by small companies facing cash control issues.

Accepted Answer

All-you-can-afford budgeting

Question 11

______ is used most frequently because it shares risk between the company and the sales person.

Accepted Answer

Salary plus commission

Question 12

Things that represent ideas or concepts that evoke deep feelings are known as ______.

Accepted Answer

Symbols

Question 13

The click-through rate is _______.

Accepted Answer

the percent of people who clicked on a link on the website

Question 14

______ measures profit or loss generated by an investment.

Accepted Answer

ROI

Question 15

The duty of a firm to maximize profits for its owners or stockholders is referred to as ______.

Accepted Answer

profit responsibility

Question 16

A pricing strategy that seeks to gain market share is called ______.

Accepted Answer

Penetration Pricing

Question 17

Any paid form of nonpersonal communication about a product, service is referred to as _________

Accepted Answer

advertising

Question 18

The personal selling process encompasses __________ distinct selling stages.

Accepted Answer

6

Question 19

_________is the promotion of a product via electronic media.

Accepted Answer

Digital marketing

Question 20

_______ the percentage of users that leave a website after only visiting one page.

Accepted Answer

Bounce rate

Question 21

Communication with consumers who are not in the target audience is referred to as __________.

Accepted Answer

wasted coverage

Question 22

A pull strategy is when a ______.

Accepted Answer

consumers ask retailers for the product

Question 23

A code of ethics refers to ______.

Accepted Answer

a formal statement of ethical principles & rules of conduct.

Question 24

Providing convenient hours of operation and appropriate seasonal merchandise is _____ utility.

Accepted Answer

Time

Question 25

The idea that organizations are part of a larger society is referred to as ______.

Accepted Answer

social responsibility

Question 26

The final step in the personal selling process is ______.

Accepted Answer

follow-up

Question 27

How prepared are you for the final exam?

Accepted Answer

All over it!

Question 28

A single social media site like Facebook or YouTube is referred to as a(n) _____.

Accepted Answer

social network

Question 29

A salesperson who processes routine orders is referred to as a(n) __________.

Accepted Answer

order taker

Question 30

All of the following are the four more widely social media networks EXCEPT:

Accepted Answer

Groupon

Question 31

Offering as many different product variations and brand names is different countries is ______.

Accepted Answer

Multi-Domestic Marketing Strategy

Question 32

Communications that take the form of electronic junk mail are referred to as ______.

Accepted Answer

spam

Question 33

Which promotional strategy involves direct mail, telemarketing, product catalogs, etc.?

Accepted Answer

Direct Marketing

Question 34

The moral principles and values that govern the actions and decisions of people are called ____

Accepted Answer

ethics

Question 35

Select the response that means "let the buyer beware."

Accepted Answer

Caveat Emptor

Question 36

After a receiver responds the a message, the sender's interpretation of it is called ______.

Accepted Answer

feedback

Question 37

A message is conveyed by means of a(n) ______, such as a sales person or advertising media.

Accepted Answer

channel of communication

Question 38

User generated content refers to ______.

Accepted Answer

another term for social media.

Question 39

Which one is the best example of personal selling?

Accepted Answer

Consultative selling

Question 40

_____ is a type of channel conflict which arises when a channel member bypasses another member.

Accepted Answer

Disintermediation

Question 41

All of the following are methods firms use to set their promotion budgets EXCEPT:

Accepted Answer

number (#) of units sold

Question 42

_______ is the organization’s efforts aimed at improving the effectiveness of personal selling.

Accepted Answer

Sales Management

Question 43

Broadly speaking, there are two types of personal selling: _________ and order getting.

Accepted Answer

order taking

Question 44

A form of communication that seeks to influence the feelings/opinions is referred to as _____.

Accepted Answer

public relations

Question 45

The total money received from the sale of a product is referred to as _______.

Accepted Answer

total revenue

Question 46

According to Milton Friedman, the social responsibility of a business is to __________.

Accepted Answer

make a profit

Question 47

How ready are you for this semester to be over?

Accepted Answer

I'll miss you most of all, Ed. :)

Question 48

______ are free items offered by companies to entice customers to buy their product.

Accepted Answer

Coupons

Question 49

The promotional mix is designed to ______ prospective customers.

Accepted Answer

Inform, persuade, and/or remind

Question 50

The process of having a sender transform an idea into a set of symbols in communication is ____

Accepted Answer

encoding

Question 51

A personal moral philosophy that focuses on the “greatest good for the greatest number” is ____

Accepted Answer

Utilitarianism

Question 52

Marketing efforts to promote and reclaim environmentally sensitive products are called _____.

Accepted Answer

green marketing

MKT 315 Final Exam Prep

Questions 52

MKT 315 Final Exam Prep

Questions 52