Senior Final Exam 2017.2018

Which of the following is not a good source for marketing plan templates

The goods and service a company has on hand resale to customers is its

Placing ads on websites whose typical viewers are the target market for a company's products is

Which of the following is not a task associated with inventory management

Process of strategic mgt lists what steps managers should take to create a complete strategy

Activities that promote goodwill between a business and the public are called

The % of the total sales of a specific product that one company conducts in the company’s

An example of variable expenses

A chain of viral activity on the Internet can lead to a lasting impact for a product or company

It is not important to know your target market when developing effective social media

__ is concerned with making products available at the right time, right place, and & right qty

Strategic planning process is a systematic or emerged way of performing strategic planning

A web page will have no impact on traditional marketing techniques

In the marketing mix, the product’s life cycle will affect and influence

Managing is the process of

Which is not a factor to consider when an entrepreneur decides to hire employees

______ analysis is used to see if an investment is worth pursuing

Web based marketing does not presents exciting new opportunities to profile their customers

Planning, organizing, staffing, and coordinating are functions of management

Small businesses are not expected to provide their employees with opportunities to grow

The type of communication used to motivate people to buy a product or service is known as

_______will help you plan and coordinate the tasks and activities in a project

A Strategic Management tool that can be utilized is a SWOT analysis

Cash invested in the business for the purpose of making a profit

Someone who guides and directs a person to learn what is needed for a situation is a(n)

In addition to being specific, measurable, attainable, & realistic, marketing goals should be

Which of the following is not included in a marketing plan

Expenses that do not change and are not affected by the number of products produced or sold are

Products and services is crucial to businesses success

Pop-up ads are most prevalent in traditional advertising media, such as newspapers

The acronym HR stands for

The models vary between companies depending upon

Promoting a new product online is a way in which a company can utilize its website

An effective management technique would be

Each of the following steps will help you manage inventory to meet customers’ needs, except

What is the opening working fund for the cash register

Which of the following activities is a 'joiner' most likely to participate in?

Which of the following is not electronic media that can be used for promotional marketing

A barcode that allows consumers to go directly to a company's website is a(n)

To hire employees that best meet a company’s needs, the company performs a

A Strategic Management plan can be utilized by an organization to encourage growth &development

The amount of ownership a person has in a business

The purpose of marketing is to

The process of buying merchandise for resale is called

_____ analysis allows you to determine when you first start making profit

Strategic mgt is a method by which you implement a strategy that can lead to an advantage

Decisions about the marketing mix include decisions about the product, price of the product, &

Electronic media should not be used as a tool for developing brand recognition

An individual who is responsible for carrying out the goals of the business is a(n)

Excessive inventory ties up your money so that you cannot use it elsewhere in your business

The pricing method that focuses on what customers are willing to pay is called

A product is uploaded to the Internet & forwarded to thousands in no time is an example of

Which of the following is actions not characteristic of an effective manager?

Which of the following is not one of the 4 common phases of strategic management

A name, term, or design can set a product or business apart from its competitors.

Which of the following is a disadvantage of wiki as a marketing tool?

Exchanging products or service for other products or services, with no money exchanged

Use __ to determine where to spend your advertising dollars on tv, radio & print advertisements

Operation planning determines the day-to-day goals for the company

Which of the following is not a typical task of human resource employees