Final Exam Prep

Probing would typically be done by _______

The "treatment" is also referred to as which of the following?

______ are researchers who sort through people's garbage to analyze household consumption patterns

Using a closed online panel recruitment method gives a panel provider greater control over who is invited to the panel

There is no dependent variable in a factor analysis

The last step in the data analysis prodecure is:

An umbrella term for analytic techniques that facilitate fast pattern discovery and model building, with large datasets

When respondents drop out of an experiment before it is completed, this is referred to as ____

Which of the following is the largest social media website?

Pie charts are useful for depicting changes over time

The internet is an excellent tool to locate group participants that fit a very specific set of requirements

Open panel recruitment is more likely to lead to "professional" respondents

Cluster analysis produces objects grouped that are _____ within and _____ between groups

Field experiments in marketing are conducted in the actual marketplace

The smaller the p-value, the smaller is the probability that the observed result occurred by chance

Which of the following is not an advantage of online surveys?

The conclusion should always include at least some statistical information

Which of the following parts of the marketing research report goes at the end?

Structured data can be shown in an Excel spreadsheet

The mistaken acceptance of an actually false null hypothesis (also known as a "false negative"):

ANOVA is used to analyze the differences of more than two means

This type of chart is the simplest form of charts. It's useful for presenting a measurement taken at several points

Dependent variables are also known as predictor variables

When two variables are perfectly positively correlated, the correlation coefficient would be _______

Unstructured data is widely used by marketing researchers

Which of the following is typically the longest section of the report?

Which of the following is not a machine observation?

Which of the following is not a good design technique for mobile surveys?

One of the advantages of internet surveys is their ability to access hard-to-reach respondents

Which of the following does a presentation of research findings accomplish?

Observational research is most effective if the observed behavior occurs ______

The basic motive for making statistical inferences is to generalize from sample results to population characterisitics

Which of the following is not a "natural" situation for observation?

Finding the value that occurs most frequently determines the ______

Which of the following is NOT a condition conducive to observation?

_____ pricing is a strategy in which businesses vary prices for products or services based on current level of demand

Placing total reliance on significance testing is a good idea

Data analytics is classified into three types. Which of the following is not one of those types

Writing the report always comes after the data has been cross tabulated and statistical testing has been performed

Ethnographic research cannot reveal unexpressed needs and wants

Which of the following does a researcher NOT need to keep in mind when preparing a presentation?

The exact probability of getting a computed test statistic that was largely due to chance is referred to as the _______

______ are conclusions applied to marketing strategies that focus on a client's achievement of differential advantage

Tracking helps answer which of the following questions?

______ dashboards are the most specific and are often used to track the performance of a department

Anything that can be shown in a line graph and pie chart can also be shown in a bar chart

A(n) _______ is a standard used to determine whether to reject or fail to reject the null hypothesis

Sales are a common ______ variable in marketing experiments

Which of the following is not part of the coding process regarding open-ended questions?

Which of the following is not a precondition for causation

Loss of test units or subjects during the course of an experiment, which may result in a nonrepresentativeness

Which of the following is NOT one of the "fab five" rules for writing a research report?

Webcam focus groups require less screening than a traditional offline focus group

Online surveys are ideal for:

By definition, a differential advantage is:

The process of converting information into a form that can be read by a computer is known as _____

Cluster analysis is particularly valuable for what type of marketing strategy?

A collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic

______ dashboards use past data to identify trends that can impact future plans

Big data has the three V's. Which of the following is not one of these?

Big data always means "good" data

Tendency of subjects with extreme behavior move toward the average for that behavior during the course of an experiment

Which of the following types of research allows the researcher to show causation

Facebook collects which type of data about its users?

The process of ascertaining that interviews were actually conducted is known as:

Hypotheses are stated in two basic forms: _______ & ______

Which of the following is NOT a section of a marketing research report?

Type I error is the mistaken rejection of an actually true null hypothesis (also known as a "false positive")

In order to show that variable A causes variable B, A must occur:

Ethnographic research is derived from which field?

Validation of data is an attempt to check the accuracy of the work done by ______

An R^2 of 0 indicates no relationship between variables

Where machines can learn by experience and acquire skills without human involvement

In a regression output R^2 represents:

Online focus groups have an advantage over traditional focus groups in that they reduce:

Which of the following is an advantage of video-based online focus groups?

Experiments are especially effective in showing causality because they are able to do what?

A researcher who wanted to conduct focus groups with brain surgeons might be advised to use:

Which of the following are not observation situations?

One way to study the relationship between the dependent and independent variable is to plot the data in a bar chart

Which type of research is most closely associated with human observation?

The extent to which a new product takes away from innovative company's present business is cannibalization

The hypothesis of the status quo is typically referred to as the _______ hypothesis

Observing consumers' behavior through a one way mirror is a common type of ______

Recently, market researchers have used blogs to do which of the following?

The dependent variable is also called the _____

Which of the following is an example of machine observation?

In an experiment, which of the following variables would probably not be the dependent variable?

A modeling technique that mimics the processes of the human brain and can lean from experience to find patterns in data

Eye tracking devices cannot document which of the following?

Which of the following is not an objective of the marketing research report?

When two variable are not correlated at all, the correlation coefficient would be

Which of the following is not a measure of dispersion?

Concomitant variation occurs when 2 variables are ______

Surge, dynamic, demand, and time-based pricing are all names for the same thing

Cost per Impression is the cost to offer potential customers one opportunity to see an advertisement

Data that are highly organized and can be represented as table made up of rows and columns is said to be ______

What are the possible values in correlation analysis?

The executive summary:

Which of the following is not characteristic of online surveys?