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Marketing Management: Chapter 3 Flashcards | StudBud
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Marketing Management: Chapter 3
Marketing Management: Chapter 3
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Marketing Management: Gathering Information and Scanning the Environment
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Marketers can research competitors' products online by using these methods EXCEPT:
Customers complaint sites
Distributors or sales agent feedback sites
Private blogs
Review forums
2
All of these are correct about Marketing Information System EXCEPT:
MIS involves gathering, evaluating & distributing info
MIS processes timely and accurate information
MIS is used by marketers for decision making
MIS consists of people, equipment and procedures
3
Demography is a study of:
the world
polution
population
sample
4
The recession is an indicator in the .......... environment.
technological
demographic
economic
political-legal
5
A set of precedures used to get information about development in the marketing environment is?
Data mining
Megatrend
Marketing intelligence system
Data warehousing
6
A direction of sequence of events that has some momentum and durability is called?
An expert opinion
A megatrend
A fad
A trend
7
Imposing strict laws for corruption as it hinders economic development. Economic environment?
False
True
8
Major forces in the macroenvironment include all of these EXCEPT:
Economic environment
Built environment
Political-Legal environment
Demopgraphic environment
9
Beliefs which are more open to change is called?
Core beliefs
Subcultures
Primary beliefs
Secondary beliefs
10
Below are examples of internal record that managers rely for making decisions EXCEPT:
Sales information systems
Government data resources
Order-to-payment cycle
Databases
