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Commercialism in Sport Flashcards | StudBud

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Commercialism in Sport

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Media and Sponsorship in Sport

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Questions 7

Answers

1
Which of the following sports is likely to receive the least funding/sponsorship?
Volleyball
Football
Cricket
Formula 1 Motor Racing
2
How does media influence sport?
Makes players play better
Makes players behave badly
Makes it more popular
Makes the matches more interesting
3
Which of the following is a benefit that a sports club will receive from having a sponsor?
Selling more tickets for matches
Winning more matches
Becoming more famous
Increased revenue/funding
4
Which of the following is NOT a benefit of sponsorship for a company/business?
Increased exposure of brand
Increased wages for employees
Tax Breaks
Complimentary match tickets
5
Which of the following is NOT a benefit of sponsorship for an athlete in a minority sport?
To pay for Sky Sports at home to watch different sports
Pay for transport to competitions
Pay for training equipment and facilities
Supplement income when time has been taken off work
6
The interdependence of which 3 factors is described by the Golden Triangle?
Television, Newspapers and Radio
Sport, Television and Sponsors
Sky Sports TV, BBC Sport and ITV Sport
Sport, Media and Sponsorship
7
Why does Volleyball receive less funding than football for example?
Volleyball has less players in a team
Volleyball matches don`t last as long
Volleyball has less exposure in the media
Volleyball is played inside usually